Assistant Media Manager
Graduate job London (Greater London) Sales
Job description
Job Title: Global Assistant Media Manager - City of London
Salary: £33-38k
Benefits: Bonus, Pension, BUPA
Location: City of London
Travel: 5%
ABOUT THE ROLE
The Global Assistant Media Manager provides daily media expertise to Global BD Marketing on communication channel plans for Unilever's largest Global brands and cascades support to the full category.
The role involves working closely with, and helping to oversee the work of, the global media communications planning agency to drive implementation of Communications Architecture frameworks and Brand Experience Toolkits.
The Global Assistant Media Manager is also responsible for capability building by sharing communications best practice, knowledge of media channels, as well as global competitive insights and media-related news. The role helps co-ordinate, manage and keep up-to-date key reports, helps to co-ordinate and organise events and meetings, and is also accountable for producing reports and insights on media behaviours, campaign performance and media spend.
The role reports to the Global Media Manager.
KEY RESPONSIBILITIES
Provide daily media expertise to Global Brand Development teams on the creation of Global channel plans and assets for Unilever's priority Global brands in the Category.
Collaborate with agencies through input into Brand Experience Toolkits for key brands in the relevant category.
Identify key channels and how to use them.
Craft brand blueprints including target insights, must have channels, channel strategy/guidelines.
Support the Media Manager throughout the Communications Architecture and Brand Experience Toolkit briefing, development, landing and embedding phases.
Work with Brand teams within the category on a clearly defined Brand Experience Toolkit process (from brief to cascade), whilst collaborating with relevant stakeholders at each stage.
Work with Global Brand Development teams to manage roster agencies in the development of campaign ideas and assets.
Deliver the Media Point of View to Brand Developers (Marketing) through day-to-day communications, e.g. strategy on Facebook, mobile video, paid vs. organic, ART – Authenticity, Relevance and Talkability and digital step up plan.
Take briefings from BD Marketing and work with agencies to secure and deliver the competitive information required, managing the process throughout.
Support WL2/3 in providing recommendations to the category teams.
Connect effectively with Local Media Members for input on data/local media plans.
Cascade expertise in iO while spending time with BD to train them on producing basic reports.
Deliver relevant reporting from key partners by overseeing their work and helping BD teams to cascade any insights and recommendations to local markets.
ESSENTIAL EXPERIENCE, SKILLS & QUALIFICATIONS
Experience working within a media, marketing or digital Agency. Media agency background is preferred.
Ideally work experience at a Global level.
Strong working knowledge of media channels at a global level, with a focus on digital and content areas.
Demonstrate excellent organisation & communication skills – must be a self-starter who takes initiative.
Confident with Information management.
demonstrate experience within a pro-active role.
REQUIRED LEADERSHIP BEHAVIOURS
Delivery of targets as per work plan.
Effective collaboration between internal and external stakeholders within campaign/project processes managed by the Global Assistant Media Manager.
Ability to work effectively, both independently and as part of a team.
Delivery of functional excellence that secures the Brand or Category team's confidence.
COMPANY OVERVIEW
Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people's lives today and for the changing environment tomorrow - making sustainable living commonplace.
Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.
HOW TO APPLY
Hear stories from our Unilever Makers and understand how you can start your own Unilever career at: http://www.unilever.co.uk/careers-jobs/professionals/.
Or to apply now, click on “Apply to this job”. All candidate applications are reviewed in accordance with the criteria outlined for the job role. Please note that the closing date for the receipt of applications is 18th March 2016
Candidates who have applied online can track their application through the candidate tracking link or, if you have any additional queries, you may contact the Recruitment hotline number on 0800 0284390.