Assistant Marketing Manager

Job description

Company Profile

Every Day, Around the World, People Reach for Unilever Products. Our Brands Are Trusted Everywhere And, By Listening to The People Who Buy Them, We've Grown into One of The World's Most Successful Consumer Goods Companies. In Fact, 150 Million Times A Day, Someone Somewhere Chooses a Unilever Product. At Unilever, we aim to Double the Size of Our Business While Reducing Our Impact on The Environment By 2020. Our purpose is to make sustainable living a commonplace, because brands with purpose grow, companies with purpose last and people with purpose thrive. As A Result, In the Months and Years to Come, We Envisage Many Opportunities for Our Staff to Progress and Gain Vital Experience. It's Never Been Such an Exciting Time to Join the Unilever Team.

In Unilever Food Solutions, we cater to the F&B industry, with some of the world's best-known brands – Knorr, Hellmann's, Colman's, Lipton, Pure Leaf & Cart D'or. We work closely with businesses of all sizes from independent restaurants to hotel chains and caterers across more than 70 countries. As a business built by Chefs, we know the challenges faced every day in the kitchen and in the industry. Everything we do is focused on making our customers' lives a little easier by supporting them to bring out their best for their diners. Drawing from their extensive experience in professional food services, our team of over 250 professional Chefs create solutions that balance great taste, convenience and nutrition with a consistently high standard. We strive to create inspiring on-trend recipes and provide training and support, to help chefs perfect their craft.

Job Scope

This is an exciting opportunity to join a collaborative, experimental and empowered team within the Unilever Food Solutions Marketing Team, based in Dubai and managing the GCC market. The Foods Assistant Marketing Manager role is key in the organization, enabling sustainable growth by building purposeful brands and exceptional customer experiences based on insights and data. This role is part of the core team that operate as connectors in the chain that transform the business and our connections with customers from being transactional to value adding based on their needs, requirements and aspirations.

Roles & Responsibilities

Main Responsibilities

INSIGHTS & CUSTOMER UNDERSTANDING: Generate channel, country and customer insights & foresights and package these appropriately to feed into category & country strategy. Insights on an individual level, i.e. Chefs, F&B Managers, Business Owners to Channels such as Hotels, Restaurants and Caterers

MARKETING PLAN: Based on the channel, country & customer insights, design exceptional customer journeys and experiences across key channels & touchpoints in partnership with innovations, digital, trade, CD and culinary teams. Owning the business calendar E2E marketing across all touch points to deliver the perfect customer experience

IMPACTFUL INNOVATIONS: Work with Category teams to ensure innovations and rejuvenations are relevant to customers, landed on time and deployed in full and with impact across touchpoints and markets

PURPOSEFUL BRANDS ACTIVATION: Build brand and product campaigns, as well as develop relevant tactical activations for strategic products and channels; and insight full & solution-based product selling stories

COMMUNICATION & CONTENT CALENDAR: Own the planning and development of always-on content across platforms, working with external agencies and internal graphic designer to ensure it touches on relevant channel and customer needs

BUDGETING: Manage the marketing budget efficiently to fuel purposeful brands, customer and business value, across the GCC markets and across the portfolio

REVIEW & RECOMMENDATION: Regularly monitor and take course correction for based on monthly results, research and post launch evaluations

LEADERSHIP AND ENGAGEMENT: Leading the Foods agenda within the team cross-functionally, building with and cascading final marketing plans to the culinary and CD teams across the markets

Key Competencies & Skills

Role requirements

Marketing experience 2+ years

Digital understanding and obsession

Bachelor's Degree – Marketing or BBA a plus

FMCG, F&B Industry & Chef understanding – a plus

English fluency (written and spoken) – a must. Arabic Fluency – a plus

Travel to GCC markets regularly

Key Skills

OWNER'S MINDSET: High sense of accountability & responsibility for execution & results, with the ability to work independently

TEAM PLAYER: A leader that can inspire powerful teamwork and collaboration, connecting with people for better results. Working hand-in-hand and well with Culinary, CD, Trade, Digital, E-commerce team members, across all touchpoints

PERFECT EXECUTION: Proven track record with project management and execution (On time, in full quality delivery)

DIGITAL UNDERSTANDING: Ability to assess quality of enablers (digital advertising, inbound marketing, SEO, social media, digital content, platforms) to maximize engagement & conversion

INSIGHTFUL: Empathy to understand the target audience, generate insights based on channel/customer needs, behavioral observations, industry trends and action them into value creation

CONSUMER/CUSTOMER LOVE: Bring the voice of the customer in all parts of the business, ensuring journeys & solutions are need-based and deliver exceptional customer experiences.

CURIOUS & COURAGEOUS: Explores the world around them, continually learning & developing, has a healthy dissatisfaction with the status quo.

DATA OBSESSION: Drives decision based on insights & facts, with the mindset of generating efficiency and optimal results & recommendations

This is a Senior Assistant Marketing Manage role, please apply only if you have experience in marketing and leading projects independently and successfully.

Reports to: Marketing Manager

Reportees: None

Key Stakeholders:

Marketing Manager & Marketing Leadership Team

Trade & Ecommerce Team

Digital Team

Category/Portfolio Marketing

Graphic Designer

Consumer Insights Team

CD Team

CD Ops

Finance

External Agencies, Publishers