Offers “Unilever”

Expires soon Unilever

Assistant CMI Manager – Content Centre of Excellence (CoE) Lead

  • Durban (eThekwini Metropolitan Municipality)
  • Marketing

Job description

Assistant CMI Manager – Content Centre of Excellence (CoE) Lead

Based in Dbn or Jhb

MAIN JOB PURPOSE:


Our consumer today does not want to be a passive recipient of content. S(he) wants to partner in creating, serving and customizing it – or at least talking to us about it.

The Content CoE aims to do just that. We bring in the consumer at the heart of every stage of the content creation process, to help our marketers make informed decisions.

This is an exciting opportunity to join the CMI Content Centre of Excellence (CoE) team.

If you have a passion for creative content and bringing our consumer into the content creation journey with you, then this is the career opportunity is for you.

We do promise a career that is one of the most creative and exciting learning experiences in CMI with a great range of brands, challenges, independence and tools!

The role will contribute to helping to shape and inform Unilever on how and where to win on creating content across all touchpoints.

The Content COE works:
· Across TVC and Digital Content Creation, including instore and KV testing.
· Key focus of the role will be around Digital Content Creation and Best Practice, working with sophisticated tools on AI based Creation, Live Testing, and being part of initiatives like Precision Marketing, Live Optimization etc.
· Across the full cycle of Content Creation - Qualitative and Quantitative.
· Across both Seek and Interrupt Content.
· The Content CoE will add value above and beyond this to grow functional excellence through the following initiatives.
· Metalearnings
· External Orientation, Landscape and Competitor Analysis
· Category and Hotspot Analysis.

JOB SUMMARY

· Support Full Cycle content creation across Methodologies as detailed above.
· Act as a Storyscaper for the market and Category, developing learning across Metalearnings; External Orientation; Landscape and Competitor Analysis; Category and Hotspot Analysis.

· Build understanding of brands and provide CMI Point of View and provocation particularly Upstream, before content is actually created or evaluated.
· Lead a workstream on a particular topic, channel or issue for the Content CoE on behalf of Unilever.
· Be the point of Contact for Content Excellence and a bridge to the wider Content Network to land best practice thinking on briefs.
· Proactively partner and support the business and CMI Business Partner Interface (BPI) roles to unlock opportunities for great content. Be the point of contact for the larger Content team and vice versa.
· Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes.
· Gain expertise in content related tools and support the upskill business partners to ensure they are making full use of these tools.
· Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
· Support initiatives outside of project work to unlock growth opportunities to create excellent content.

KEY REQUIREMENTS

· A minimum of 3 – 4 years of relevant experience, with excellent numerical skills, a strong appreciation for Research, Content & story telling
· A completed Degree
· The following buckets of skill will be highly advantageous:
· Foundational Communication Development:
· TVC and Digital Testing
· Digital Channel Experience/Precision Marketing Content a must.
· Understanding of: Google & Youtube, Instagram and Facebook, Google, Precision Marketing
· Cultural Grounding:
· Deep Knowledge of Country/Cultures
· Interest or knowledge of Subcultures - e.g. Gen S, Millenials etc.

· Characteristics:
· Ability to Speak the same language as Content Creators and add value beyond the numbers.
· Ability to partner and land key messages.
· Share a love for Stories as well as for Data Visualization.
· Ability to talk to the Consumer e build relationships within and outside.

· Role requirements:
· Comfortable working as part of a virtual and highly global content team, line manager may be located elsewhere.
· Examples of driving transformational action within the business through landing points.
· Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal
· A team player; accountable, open minded who likes to work in rapid and agile way

Make every future a success.
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