Assistant Brand Manager - Sunsilk

Job description

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MAIN JOB PURPOSE

Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.

JOB SUMMARY
· Assist in the brand's day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
· Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand's day to day operations.
· Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
· Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
· Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel i.e.. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
· Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
· Delivers specific brand projects e.g.. co-branding with a major retailer.
KEY REQUIREMENTS
· With Bachelor's degree
· Post-graduate business degree is an advantage (e.g. MBA)
· With at least 2-4 years of experience in brand management preferably from FMCG companies
· With project management experience
· Had an experience in customer marketing interface