Assistant Brand Development Manager/ Supervisor–Dove
Shanghai, CHINA Sales
Job description
Business context and main challenges of the job:
• Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF) ;
• Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and
channels;
• Builds a holistic understanding of consumers and shoppers.
Key Success Measures:
• Responsible for innovation / renovation project delivery based on agreed milestones and timelines. (OTIF)
• Delivery of specific elements of innovation plan (including consumer insight understanding, concept, product mix development, communication development).
Main Accountabilities:
INNOVATION & RENOVATION
• Manages innovation projects coached/supervised by brand development manager, including consumer insight understanding, proposition crafting, package development, mix design, communication development and etc, working working closely with the CMI, R&D, supply chain, finance and agencies to ensure excellent delivery and implementation.
• Accountable for the analysis of brand performance and brand health by constantly evaluating brand / product line performance of regional support activities and in-store implementation against measurable objectives in China.
Key Skills:
• Understanding Consumers and Shoppers
• Develops and launches relevant innovation and relaunches
• Creates integrated communication
• Monitors progress and takes action
Core aspects underpinning all skills: Creativity, Empathy,
Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
Job Requirements:
•Bachelor degree and above;
•More than 3 years MKT related working experience;
•Passion for growth;
•Project Management experience;
•Foundation program;
•Good communication and coordination skill.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.