Brand & Social Engagement Manager, Korea

Job description

Company Description

Ubisoft’s worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew® and Just Dance®.  Ubisoft is a global leader in the video games and entertainment software industry.

Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine and everyone is eager to share knowledge.

Take entertainment to the next level. Join us and create the unknown.

Job Description

Brand & Social Engagement Manager – KOREA

MISSION STATEMENT

The mission of the Brand & Social Engagement Manager is to coordinate all marketing activity across Ubisoft’s portfolio of games. They will work alongside the Global Brand teams to deploy and implement Global strategies and adapt them for the local Korean market, bringing together the local XF teams (e.g. Social, Comms, CC, etc.) to execute a holistic marketing approach. This role will coordinate local engagement opportunities such as local partnerships, 1st Party relationships, events and localizations for the Korean market.

The Brand & Social Engagement Manager will also develop reach and engagement with local players through Social Channels, to develop acquisition, retention and monetisation. They will manage the local social ecosystem by publishing content provided by Central teams, while also developing local content plans to create bespoke social media assets through internal & external resources.

 

In this role, your responsibilities include:

BRAND

·  Act as an authority and promoter of allocated brands (AAA, Live and FTP titles), ensuring consistent brand messaging & communication through all touch points, both internal and external
·  Communicate to the wider business on relevant pulsepoints, updates and plans, ensuring all departments are aligned with accurate information
·  Lead the ‘Part B’/GTM process for allocated brands, collaborating with all local XF teams (PR, CC, Social, Media, Shopper Marketing, etc.) to coordinate go-to-market strategies (to be presented back to Senior Management, Sales & HQ/EP teams, where relevant)
·  Attend HQ led calls when required
·  Asset approvals & localisation requests from Asset Management team and Paperparts team
·  Lead the planning and execution of local brand activations and events, working in collaboration with the wider Marketing team
·  Explore & activate partnership opportunities that complement the GTM strategy for AAA and/or Live titles (e.g. PC Partners, Tech Partners, First Parties, event/consumer show collaborations, etc.)
·  Work with Distributors to approve their GTM plans and provide assets/artwork for Shopper Marketing activations (online & in-store POS), when required

MEDIA

·  Understand Central Digital Media Spend strategy, and communicate to HQ on local requirements or challenges to best maximise ROI
·  Asset approvals for central media assets
·  Support the APAC Media Planner with local media planning and asset briefing/creation across offline and endemic site buys, when required

SOCIAL

·  Manage relevant brand social media channels and content calendars for allocated brands (AAA, Live and FTP titles)
·  Formulate and share local social strategies & plans (‘Part B’ or equivalent) to regional & central teams, and coordinate its implementation across the different vertical domains (PR, CC, Social)
·  Publish and tag content delivered by the Global Social Media Team across all local channels through Social platform (Sprinklr), ensuring the Social Always-On KPIs are achieved
·  Work with relevant agencies to create bespoke content for local Facebook, Instagram, Twitter/X, YouTube and TikTok channels, and localise social assets as required
·  Develop a strong & consistent local voice on all social channels
·  Monitor performance of the content through quantitative KPIs, and through qualitative overview, share feedback & suggestions to central teams to improve overall efficiency (e.g. Tools, process, tagging, etc.) and optimise local strategy accordingly
·  Manage local social budget within MINT and measure performance
·  Coordinate and deliver social reports as required to central Social Media teams
·  Identify social marketing trends, competitive research, best practices and key opportunities for innovation
·  Work in conjunction with the Communications and Content Creator teams on how to best support post release pulsepoints

 

Your main KPIs will be the following:

·  Social Reach & Engagement per platform
·  Cost per Reach for content created externally
·  Global Content Adoption Rate
·  Tagging Rate

Qualifications

To succeed in this role you need:

·  Previous experience in Brand Management, Social Media and/or Community management
·  Knowledge of other Digital Marketing activities (Paid, CRM, eCommerce, etc.)
·  Strong knowledge of Social Media best practices (content, publishing do’s and don’ts, algorithm rules, etc.) and KPIs
·  Capacity to work with Creative resources from briefing to approval
·  Strong collaboration and communication skills
·  Analytical skills to delve into data and make meaningful decisions based on these learnings
·  Fluent in English, Korean
·  Conversational in Japanese

Additional Information

Safety & Inclusive responsibilities

·  Everyone at Ubisoft is expected to be caring, respectful and inclusive
·  You care for your team members, and commit to challenge your own bias and adapt your approach to make the most of all forms of diversity
·  You consider wellbeing and safety (physical and psychological) a priority, so support each other and show empathy in all situations
·  You immediately address any form of harassment and bullying, taking appropriate measures to prevent them from happening again
·  You demonstrate care for people, express inclusive behaviours and foster a safe & respectful work environment

We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters

All your information will be kept confidential according to EEO guidelines.

To be considered for this position, please submit a COVER LETTER outlining your experience and annual salary expectations, along with your CV.

Applicants must be eligible to work in Japan.

Start date is March 1, 2026 or as soon as possible.