Product Marketing Advisor M/F
Internship Munich, GERMANY Marketing
Job description
General information
KEY INFORMATION:
Location: Europe, Germany, Munich
Type of contract: Regular
Job open date: 28/08/2020
Company department: Strategic Marketing
STMicroelectronics is a leading semiconductor company, a world key player thanks to our 43,200 employees including 8,300 working in R&D.
ST’s products are found everywhere today. And together with our customers, we are enabling smarter driving, homes, factories, and cities, along with the next generation of mobile and Internet of Things devices. Everywhere microelectronics makes a positive contribution to people lives, ST is there.
In 2018, we were ranked by the Randstad Employer Brand Research Award among the 5 most attractive companies in France, for our values of excellence, our integrity and the respect of our employees.
POSTING PRESENTATION:
1) Automotive 32-bit MCU Strategy
Define the microcontroller product strategy and roadmap.
Define with regional organization the marketing and business plan for 32bit microcontrollers.
Establish and push forward New Product Proposals and innovative programs in order to consolidate a profitable product portfolio in the perimeter of ADG-APD MCU BU.
2) Product Management
Lead and coordinate new MCU definition and introduction at lead customers.
Establish priorities and manage business plan fulfillment.
3) Business Development
Coordinate sourcing phase activities, supervising RFQ phase and quotation activity at key customers for microcontroller products together with regional organizations.
Define and execute strategic and operative measures to convert micro-controller opportunities to achievements.
4) Operative Marketing
Promotion of the new MCU products portfolio in strong connection with WW local Sales & Marketing and Application Centers.
Define and coordinate the implementation of best in class marketing package (timelines, presentations, marketing derivatives, pricing, documentation, third parties cooperation, st.com content, flyers).
5) Marketing Intelligence
Analyze automotive application and microcontroller market trends, customer needs and competition as well as internal capabilities, develop system knowledge and consolidate customers requirements in order to define 32-bit MCU strategy and operative marketing setup.
PROFILE REQUIRED:
· Education Level Required - Not Indicated, Years of Work Experience - 5 to 10, Desired Competencies are - BPM (Business Process Mgt), Project Management, Customer"s Future Needs, Electronics Background, English Language, I.T. Tools Knowledge, Manufacturing Flow, Market/Application Knowledge, P&L Knowledge, Planning / Service / Logistic, Priority Definition, Quality System Approach, Technical Product Knowledge, Market Evolut. Strateg. Vision, Marketing Methodology Knwldge, Marketing Competition Analysis, SWOT Analysis, System architecture evolution, IATF 16949 / ISO 9001, Productn Part Apprval Process.The Other skills required are Automotive business environment
Automotive application
Microcontroller and embedded systems
· 2 - Lower secondary education / professional qualifications
· 2-5 years
CONTACT & APPLY FORM:
Learn more about STMicroelectronics on: www.st.com
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