Expire bientôt Schneider Electric

Marcom Business Partner - WAF CAF

  • Abidjan (Côte d'Ivoire)
  • Bachelor's Degree
  • Community Management

Description de l'offre

Marketing Business Partner will be assisting the Marketing Leader for Francophone Africa & Islands in developing countries on deploying, measuring and improving all initiatives related to non-digital & digital field (360°): Thought leadership, events, launches, business campaigns, corporate websites, corporate digital projects, partner relation management, social media, digital education, digital media plan etc. Increase Added value in customer interactions to maximize revenue conversion. Optimize content delivery & interaction through Non-digital & Digital Marketing. Support transition from channel delegation to channel management. Work in close operational collaboration with country Business teams to make deployment of projects smooth and delivered on time.

Key responsibilities:

· Ensure the development and execution of the country marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, events, telemarketing, data entry, research, keycode creation and administrative matters

· Executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

· Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner

· Follow up and update marketing spend on regular basis – design marcom activities to maximize ROI

· Collaborate closely and coordinate with managers in Marketing and Sale to leverage marcom

· Negotiate with 3rd party vendors/agencies on marcom operations related requirements to get the best service with the lowest price possible (procurement activity)

· Maintain marketing library by checking and replenishing inventory (product brochures, corporate gifts)

· Drive the Corporate and Social Responsibility activities – manage the “Access to Energy” project

· Assist with other administrative marketing duties such as preparing documents for mailing; updating marketing calendar,

Profil recherché

Qualifications :

Skills

· Conceptual skills of various marcom practices

· Highly organized, proactive problem-solver, and quick learner

· Adapt easily in complex organization

· Strong interpersonal communication skills

· Proficiency with computer software, document/presentation editing and Excel skills

Experience

· 3-5 years working experience in related job function is required

· Work experience in technology related industry is plus

Education

· Bachelor degree with specialty in marketing, communication, journalism/public relations, advertising is preferred