Marcom Business Partner - WAF CAF - Schneider Electric - Abidjan - Wizbii

Marcom Business Partner - WAF CAF

  • By Schneider Electric
  • Abidjan (Côte d'Ivoire)
  • Bachelor's Degree
  • Communication / Community Management / Advertising

Job description

Marketing Business Partner will be assisting the Marketing Leader for Francophone Africa & Islands in developing countries on deploying, measuring and improving all initiatives related to non-digital & digital field (360°): Thought leadership, events, launches, business campaigns, corporate websites, corporate digital projects, partner relation management, social media, digital education, digital media plan etc. Increase Added value in customer interactions to maximize revenue conversion. Optimize content delivery & interaction through Non-digital & Digital Marketing. Support transition from channel delegation to channel management. Work in close operational collaboration with country Business teams to make deployment of projects smooth and delivered on time.

Key responsibilities:

· Ensure the development and execution of the country marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, events, telemarketing, data entry, research, keycode creation and administrative matters

· Executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

· Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner

· Follow up and update marketing spend on regular basis – design marcom activities to maximize ROI

· Collaborate closely and coordinate with managers in Marketing and Sale to leverage marcom

· Negotiate with 3rd party vendors/agencies on marcom operations related requirements to get the best service with the lowest price possible (procurement activity)

· Maintain marketing library by checking and replenishing inventory (product brochures, corporate gifts)

· Drive the Corporate and Social Responsibility activities – manage the “Access to Energy” project

· Assist with other administrative marketing duties such as preparing documents for mailing; updating marketing calendar,

Seeked profile

Qualifications :


· Conceptual skills of various marcom practices

· Highly organized, proactive problem-solver, and quick learner

· Adapt easily in complex organization

· Strong interpersonal communication skills

· Proficiency with computer software, document/presentation editing and Excel skills


· 3-5 years working experience in related job function is required

· Work experience in technology related industry is plus


· Bachelor degree with specialty in marketing, communication, journalism/public relations, advertising is preferred

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About Schneider Electric

Groupe industriel français fondé en 1838 par les frères Schneider, le groupe Schneider est renommé Schneider Electric en 1999 soulignant ainsi son expertise dans le domaine de l’électricité. Ses activités reparties entre la distribution électrique, l’automatisme et contrôles industriels, l’énergie sécurisée et les automatismes du bâtiment lui ont permis de dégager un chiffre d’affaires de 23,6 milliards d’euros en 2013.

En plus de son siège social situé à Rueil-Malmaison, la direction est répartie sur deux autres pôles, l’un à North Andover aux Etats-Unis, le second à Hong Kong. En 170 ans d’existence, Schneider Electric a su étendre son expertise à l’international et vend ses produits sur quatre marchés principaux : bâtiment, industrie, énergie-infrastructure et résidentiel.

Entreprise innovante et responsable, parmi les principaux clients du groupe se trouve : les infrastructures pétrolières, la Marine, les tableautiers mais aussi les constructeurs de machines et d’équipements. La philosophie du groupe : Make the most of your Energy.

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