Expires soon Schneider

Stage - Marketing Project Officer / Gestion de projet Marketing - Wiser System Bac+5/6 (Grenoble) F/H

  • Internship
  • FRANCE
  • Marketing

Job description



CONTEXT
Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. With global presence in over 100 countries, Schneider is the undisputable leader in Power Management – Medium Voltage, Low Voltage and Secure Power, and in Automation Systems. We provide integrated efficiency solutions, combining energy, automation and software.
In our global Ecosystem, we collaborate with the largest Partner, Integrator and Developer Communities on our Open Platform to deliver real-time control and operational efficiency.
We believe that great people and partners make Schneider a great company and that our commitment to Innovation, Diversity and Sustainability ensures that Life Is On everywhere, for everyone and at every moment. www.se.com
As part of Schneider Electric, the Home & Distribution Division is a key profitable growth engine for the Group; Its mission is to bring the consumer's home to life through reliable, efficient and intuitive technology and creating engaging living environments. Home & Distribution Division is #1 player worldwide with 17% market share, €5+ bn revenue and 50% of sales in new economies, growing year after year. Home & Distribution Division has a leading presence in focused countries, and 1,300 people around the world (Europe & Middle-East, North & South America, Asia & Pacific, India) contribute to its success.

PURPOSE OF THE JOB
Wiser is the key enabler for the ‘Home of the Future'. This role is to explore, define & detail consumer use cases for smart homes.

KEY RESPONSIBILITIES
• Define the Smart Home Market in target countries
• Smart Home Market Sizing
• Key Trends impacting smart home market growth, adoption , exceptions..
• Define Target Segments, Target Personas ,..
• Competition benchmarking
• Detail the consumer Use cases
• Work on sharp definition, details of wiser value propositions around comfort, convenience, safety, security, energy efficiency, scalability , flexibility
• Help build the Marketing story & Unique value proposition of the system

POSITION OF THE JOB IN THE ORGANIZATION
the intern will be reporting to the Wiser System Offer Director Europe, LATAM, Africa , India

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PURPOSE OF THE JOB
Wiser est l'élément clé de la « maison du futur ». Le rôle consiste à explorer, définir et détailler les cas d'utilisation de l'offre « Smart Home ».

KEY RESPONSIBILITIES
Définir le marché “Smart Home” dans les pays cibles:
• Analyse du marché Smart Home
• Principales tendances impactant le taux de croissance, l'adoption, les exceptions du marché Smart Home
• Définir les segments, types de personnas cibles,
• Analyse de la Concurrence
Détailler les cas d'utilisation du consommateur
• Travailler sur la définition précise, détaillée des propositions de valeurs de Wiser autour du confort, de la commodité, sureté et sécurité, efficacité énergétique, scalabilité, flexibilité
• Aider à construire l'histoire marketing et la proposition de valeur unique du système.

Desired profile



Qualifications :

SKILLS/COMPETENCIES and EXPERIENCE
Student enrolled in a Master specialized in Marketing / Bac+5/6 spécialité Marketing

• Strong communication – global role with multiple stakeholder interactions
• Strong analytical mind – should be able to structure the complexity
• Technology enthusiast – connected technologies, trends
• Technical background – ability to understand systems, architectures, connected products
• Marketing skills
• Work with frameworks
• Pricing strategies
• End to end customer journeys
• GTM
• Self-driven, ability & agility to manage complexities

Duration : 6 months

Location : Grenoble

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