Offers “Sanofi”

44 days agoSanofi

Director, US Consumer Marketing CRSwNP

  • Cambridge, USA
  • Marketing

Job description

Sanofi focuses on complex disease areas where there is a significant unmet need with the goal of developing and delivering best-in-category treatments. 

Dupixent is a significant growth driver for Sanofi. 

Dupixent is a monoclonal antibody targeting Type 2 inflammatory diseases by blocking IL 4 and IL 13 cytokines.  These cytokines play a key role in many atopic and allergic diseases such as Atopic Dermatitis (AD), CRS, Nasal Polyps, Eosinophilic Esophagitis, and other dermatologic and respiratory diseases

The Dermatology and Respiratory indications serve as anchors for this product which is referred to as a “pipeline in a product”, due to the many indications that are approved or are being studied. In less than 2 years since first approval, DUPIXENT achieved blockbuster status and requires top talent to shepherd our success in CRS for DUPIXENT.

The Director, US Consumer Marketing CRSwNP will be responsible for leading the development, execution and measurement of key marketing strategies and tactics to support the nasal polyps and Franchise consumer materials.

Position Overview:

The Director, US Consumer Marketing CRSwNP  will develop a thorough understanding of core patient needs to inform and guide all aspects of patient engagement and will be responsible for creating core consumer messaging and creative campaigns. He/She will design, execute, and monitor consumer branded promotional programs, such as TV/OLV, in-office advertising and promotion, patient videos, patient engagements, and franchise portfolio materials & initiatives. This role will also ensure that all key strategies are aligned with digital and media priorities such as search (paid and organic), display, CRM, social media channels, and broader portfolio priorities.

The position will be based in Cambridge Massachusetts and will report the Head of CRS for Dupixent

Key Responsibilities:  

· 
Support the US Dupilumab Consumer marketing efforts for CRS and Franchise

· 
Provide strategic leadership in consumer for the Nasal Polyps team, ensuring alignment to Where to Play and How to Win choices to drive sustainable sales growth and profitability

· 
Partner with the consumer agencies and outside vendors to develop strategies, deliver tactics, and measurement

· 
Work closely with media lead to develop and manage significant budgets and closely monitor performance, ensuring cost effective delivery of all programs

· 
Partner with marketing research team to lead traditional qualitative and quantitative research, to uncover new insights, claims, messaging, creative campaigns, and measurement

· 
Manage strategy and day-to-day activities, budget, execution, and measurement for nasal polyps and franchise patient ambassador program

· 
Partner with and manage outside vendors/agencies to develop strategies and deliver tactics

· 
Liaise with PSS, franchise digital, dermatology, and other cross-functional partners to ensure consumer strategy is pulled-through all channels

· 
Lead indications updates for Franchise materials

· 
Lead submission of materials with the regulatory review/approval process; Joint Review Committee (JRC)

· 
Lead POA, field WebEx, and competitive presentations and ambassador engagements

· 
Work effectively within the established corporate and industry compliance guidelines

· 
Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance

· 
Close collaboration with alliance co-promote partners

· 
Ability to travel approximately 30% of the time

· 
Act as a sponsor and ally for inclusion and diversity in all elements of our business

· 
Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization

Key Capabilities:

· 
Consumer campaign (branded) development

· 
DTC TV & On-Line Video creative development & execution

· 
Consumer in-office and telehealth marketing strategy and promotion

· 
Consumer segmentation, messaging, positioning and implementation strategies

· 
Consumer strategic and tactical development, short/long term budget & forecasting

· 
Demonstrated ability to understand and anticipate customer needs (internal and/or external)

· 
Drive alignment with internal and alliance stakeholders

· 
Strong project management skills

· 
Excellent organizational, interpersonal, communication, and presentation skills

· 
Experience managing an advertising agency and related budgets

· 
Passionate, confident, articulate, and comfortable in a team environment

Behavioral competencies:

· 
Leadership – skills to envision, engage, enable, and execute.  Takes action, instead of waiting to be told what to do.

· 
Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies. Creatively partners to find solutions.

· 
Act for change – embraces change and ambiguity.  Initiates new & improved ways of working.  Driver mentality – willing to roll up sleeves to get things done. Active curiosity – always interested in exploring new insights to inform decisions.

· 
Develop people – takes responsibility for oneself and others in anticipation of future business needs.

Experience Qualifications:

· 
Bachelor’s degree holder

· 
5-7+ years’ experience in the Pharmaceutical or Biopharmaceutical industries with 3+ years of Consumer Marketing.

Preferred Qualifications:

· 
Consumer marketing

· 
launch experience preferred

· 
MBA ore other advanced degree. Experience working in a Joint Venture/Alliance.

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

Fully vaccinated, according to the CDC, an individual is considered to be “fully vaccinated” fourteen (14) days after receiving (a) the second dose of the Moderna or Pfizer vaccine, or (b) the single dose of the J&J vaccine. Fully vaccinated, for new Sanofi employees, is to be fully vaccinated 14 DAYS PRIOR TO START DATE.  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SG

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Make every future a success.
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