ASEA Dulcolax Brand Manager PH, ID

Job description

Brand Performance

·  Own brand P&L of local markets and drive profitability
·  Define brand ambition in long-term. Drive market share gain and brand consideration.
·  Drive brand love, brand health and brand imagery
·  Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
·  Tracks monthly performance at country level and set-up corrective action plan if required
·  Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance

Brand Strategy

·  Defines the brand strategic pillars and business objectives of Dulcolax for Indonesia and Philippines based on local consumers, shoppers and HCPs insights
·  Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
·  Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
·  Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.

Brand Management

·  Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
·  Localizes brand assets to ensure it taps local insights
·  Localizes content liaising with MRL for approval
·  Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.