Expires soon SANDOZ

Product Group Manager for OTC Portfolio

  • Tallinn (Tallinn)
  • Marketing

Job description

Job Description

 Portfolio analysis, identification of growth drivers and investment priorities. 
Strategic marketing plans for assigned products, including:
o Market research and analysis
o Patients and customers segmentation
o SWOT analysis, key issues
o Strategic objectives, positioning
o Pricing strategy and commercial strategy
o Key messages
o Branding: brand essence and visuals
 Optimizing promotion mix and designing operational plan for assigned products. 
Execution of marketing strategies and tactical plans, including:
o Working with agencies and producing promotion materials and media materials
o Working with media agencies to plan and implement media support strategy
o Working with key external experts and speakers
o Coordination of preparation of scientific events
o Coordination of educational and customer-oriented programs
o Ensuring successful launches of new products
o Ensuring adequate products distribution and availability in pharmacies
o Leadership and training of Medical Representatives
o Organization of regular cycle meetings and on-site trainings
o Spending 20% of time on the field in double calls and with key customers
o Regular assessment of product performance on national level and in territories
o Maintaining situation awareness and organization of market intelligence
o Performance management of Medical Representatives (together with Business Manager) 
Co-operation with KAs to plan , implement and execute monthly marketing promotions in pharmacy chains , monitoring and analyzing of promotion data  Demand forecasting in SAP for the assigned portfolio  Preparation of monthly and quarterly reports for assigned products 
Performing other business related tasks assigned by OTC Manager Baltics
Position Title

Product Group Manager for OTC Portfolio

Desired profile

Minimum requirements

University Degree (Business, Economics, Marketing)
Very good English, Estonian language knowledge (both spoken and written)
2-3 years’ experience in similar position
Required competencies:
Business Acumen
Customer Focus
Managerial Courage
Priority Setting
Drive for Results
Ethics & Values
Building Effective Teams
Creativity
Job Type

Full Time
Country

Estonia
Work Location

Tallinn
Functional Area

Marketing
Division

SANDOZ
Business Unit

COMMERCIAL OPS WE SZ
Employment Type

Regular
Company/Legal Entity

Sandoz Pharmaceuticals d.d.

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