Carrier Marketing Summer Intern (298237)

Job description

General Description
Position Summary: Samsung Electronics America is offering a challenging, 12-week summer internship experience based at one of our field locations in Atlanta, GA. The internship program is designed to offer meaningful, hands-on experience in various aspects of product marketing for the smartphone business. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Samsung Electronics America was ranked #1 by Forbes “Top Ten Companies Millennials in the U.S. Trust the Most” in 2016. For more information about Samsung, please visit www.samsung.com.
Company Information
SAMSUNG ELECTRONICS AMERICA BIG THINGS HAPPEN HERE. The amazing products for which Samsung is known world-wide are the results of the amazing people who work here. Their talent, creativity, dedication, and commitment to innovation are what make us who we are. To continue to be a world leader in technology, we focus on attracting the best talent available and offer a corporate culture in which every individual can challenge themselves to discover how good they are, and how great they can become. Headquartered in Ridgefield Park, NJ, and with offices in Richardson, TX and Palo Alto, CA, Samsung Electronics America, Inc. (SEA) is a wholly-owned subsidiary of Samsung Electronics Co. Ltd. and a world leader in technology. We market a broad range of award-winning consumer electronics, smartphones, information systems, and home appliances. Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Our company is currently ranked #7 in Interbrand's "100 Best Global Brands," and named #3 on the Boston Consulting Group list as one of the world's most innovative companies in 2014. At Samsung we work hard – every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Imagine working for a global company that is a world leader in innovation, in an environment where exciting things happen every day. Imagine working with an amazing group of visionaries/ individuals who make products that bring joy to millions of people across the globe every single day. Imagine where you want to be, and who you want to be. At Samsung...the possibilities are limitless. Apply today and find out why LinkedIn ranked us as one of North America's Most InDemand Employers in 2014. To this end, we follow various protocols during the recruitment process, including but not limited to, avoiding the inadvertent disclosure of confidential information of the applicant's former employer. Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.

Desired profile

Necessary Skills / Attributes
Who we are? The Sprint Marketing team of Samsung Electronics America is instrumental in creating demand for Samsung products through integrated and collaborative marketing with partner Sprint. The team seeks to leverage our consumer research and knowledge, (including key regional, ethnic, and demographic segment trends), to fully understand how consumers use and interact with smartphones and tablets in their daily lives toward development and execution of promotional strategies with Sprint to grow our mutual business. Our work is comprehensive across all marketing channels synergizing our overall marketing strategy in partnership with Sprint through TV, radio, OOH, print, web, direct mail, and social media, as well as in store executional elements – merchandising display and point of purchase communication tools as well as sales rep product education & training critical to win sales of Samsung products at the consumer moment of truth. The SEA Sprint Marketing team works collaboratively with Sprint's extensive marketing organization, our Samsung National Customer Development and Samsung Brand Marketing team's. What will you do? The SEA Sprint Marketing team Summer Intern will engage in project work around key marketing promotions and activities on-going with our partner Sprint. Specific areas of focus will be around Improving and evolving our social media channel strategy, post-launch assessment of our go-to-market execution to assess effective and identify opportunities for improvement, and projects around subprime strategic marketing and Sprint's retail transformation in store merchandising initiative. A mentor within Sprint Marketing team will engage early with the Intern to define responsibilities of planned projects as highlighted as serve as a coach. Essential Duties and Responsibilities – Project Details: The Sprint Marketing Intern will work closely with Sprint Marketing team members to identify areas of improvement (post launch assessment & opportunity identification), suggest and create new enhanced approaches (social media & HACM marketing solution development), and apply to current business (implementation). The intern will also work independently on various marketing research or implementation projects in support of the team's overall work. The Marketing Intern will be expected to develop and demonstrate the following skills throughout his/her internship: Critical thinking/analysis A Creative Consumer Centric Mindset Problem-solving Time management Excellent communication skills Teamwork Degree/Background/Experience Required: Undergraduate candidate in Marketing or Communications Experience in social media campaigns and market insight analytics Proficient in MS Office Suite Internship Eligibility Requirements: Must be enrolled in an accredited University Maintain a 3.0 or higher GPA Provide proper work authorization to University Relations Attend New Hire Orientation on first day