Regional Marketing Leader

Job description

  Job facts

Principle Roles & Responsibilities / Accountabilities主要职责/责任

·  Lead local mkt team to develop and i mplement effective local marketing plan based on the regional market status, keeping align with whole strategy , close cooperation with central mkt , sales team.

带领区域市场团队，根据各区市场发展状况制定区域市场计划执行区域市场活动

·  Lead local mkt team members to define the regional mkt issues, opportunities and mkt objectives

领导区域市场团队，找出各区市场关键问题、市场机会并制定各区的区域市场目标

·  Fully communicate with central mkt team, sales team and local mkt team to well develop local mkt plan and deliver to sales team

与中央市场团队、区域市场团队和销售团队充分沟通，带领区域市场团队制定区域市场计划，并确保销售团队高度认可

·  Fully communicate with related functions and prompt local event executed on time and monthly tracking the progress to ensure business objective realized

与各相关职能部门充分沟通，确保区域项目按时执行，并每月跟进活动进展及效果，帮助实现业务达标

·  Lead the sales team training program under the cooperation with CTD to help improve the sales team professionalism

与 CTD 合作，负责销售培训工作， 协助提高 销售 团队的专业性

·  Develop the regional sales team training plan under the cooperation with CTD

根据区域销售需求及现状，与CTD合作制定区域销售培训计划

·  Execute the training program and lead local mkt team to train sales team during DSM monthly meeting

带领区域市场团队跟进培训计划的执行，并跟进区域市场团队参加销售月度会议辅导培训一线销售role play及产品专业知识

·  Tracking the training program progress and evaluate the professionalism

跟进培训项目的开展并评估各区一线销售的专业度

·  Develop and manage KOL

发展和管理关键客户

·  Coach team to manage, maintain and update KOL and speaker's profiles.

指导团队进行关键客户及讲者档案的管理、维护及优化

·  Responsible for regional meeting and activities' reviewing

负责区域会议和活动的审核

·  KOL routine visit

关键客户的日常拜访

·  Plan and ensure successful implementation of pertinent activity and KOL development plan

有针对性的规划和组织落实关键客户的会议活动及发展计划

·  Manage the regional marketing budget

区域市场费用管理

·  Monitor and manage market program budgets within financial limit and ensure compliant.

督促和管理市场活动费用支出，确保不超出预算费用并确保使用的合规

·  Team management

团队管理

·  Coach and development people

辅导和发展团队

·  Team capability and efficiency continuous improvement

持续提升团队能力及效率

·  Motivate and engage the team to cultivate a high performing team culture

激励团队，打造高绩效团队文化

·  Identify and retain talents

挖掘并保留优秀员工

Hiring qualification andrequirements 录用条件及要求

Years of Working Experience 工作年限 :

At least 5 years' experience in pharmaceutical industry

至少5年在制药行业的工作经验

At least 2 years' experience at managerial level in marketing unit of major or joint venture Pharma. Company

2年以上大型或合资制药企业的市场管理经验

Education/Qualifications 教育程度 / 所获资格证书

University Degree and above

本科及以上学历

Medication, marketing, commerce preferred

医学，药学，市场，商科专业优先

Pass all Roche mandatory training courses before required timeline within probation

在试用期内完成罗氏所有必修课程

Meet Roche Values 符合罗氏价值观要求

Integrity: We are consistently open, honest, ethical and genuine

诚信： 我们一如既往地做到开诚布公、秉承职业操守、真实无瑕

Courage: We are entrepreneurial and thus take risks, reach beyond boundaries and experiment.

勇气： 我们勇于创业因而敢于冒险、突破界限、不断实验

Passion: We use our drive and commitment to energise, engage and inspire others.

激情： 用我们的动力和热诚去激励、感染、鼓舞他人

Leadership Competencies 领导者胜任力

•Take genuine interest in people / 我对员工付出真正的关怀

•Listen carefully, tell the truth and explain “the why” /我仔细倾听、坦诚直言并解释“为什么”

•Empower and trust people to make decisions /我授权并信赖员工作决定

•Discover and develop the potential in people /我发现并开发员工的潜力

•Strive for excellence and extraordinary result /我追求卓越和非凡的业绩

•Set priorities and simplify work/我设定事务的优先顺序并简化工作

•Congratulate people for a job well done/我对工作出色的员工表示祝贺

Job Required Competencies 岗位所需胜任力

·  Professional knowledge of medicine 专业医药知识
·  Advanced knowledge of Marketing skill高级市场专业知识
·  Project management skills项目管理技能
·  Budget planning and controlling预算计划与控制
·  Leadership skill 团队领导技能

Language skills—English & Chinese语言能力-英语和中文

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