TRADE MARKETING & VM COORDINATOR

Job description

Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been crafting exquisite Haute Horlogerie, in which the highest precision is combined with exclusive design. As one of the world's leading brands in the luxury watch segment, our long-established company daily upholds the pioneering spirit and the innovative talent that underlie our success.

Searching for a dynamic person to be responsible for the brand’s store network image coordination and implementation within the territory of Latin America & the Caribbean.

 

BASED IN MIAMI WITH THE LATAM TEAM

 

KEY RESPONSIBILITIES

VISUAL MERCHANDISING

·  Coordinate and implement VM animation waves in the region
·  Supervise VM implementation in Mexico done by external agency
·  Ensure sales team provides regular updated POS pictures for HQ VM wave report and scout markets for Image improvement opportunities (external visuals, local merchandising competencies etc.)
·  Ensure turn in of VM wave reports to HQ by the deadlines given
·  Create and implement creative theme window animations/decoration in boutiques and selected POS during special occasions (F1, Father’s Day etc.)
·  Guide and support sales team with any VM requests
·  Prepare VM guidelines for POS and sales team
·  Conduct VM trainings at the POS during store visits  ensuring implementation of brand’s guidelines
·  Monitor VM and PLV stock in all three platforms and include stock cleaning twice a year or as necessary

 

TRADEMARKETING

·  Implementation of all SIS project in the region including supervision of project execution done by external agency in Mexico
·  Implement and follow up a SIS maintenance routine (lightbox system, illumination system in counters, change carpets, etc.)
·  Coordinate and implement all lightbox visual changes as per VM wave
·  Prepare SIS contracts (ensure signature before production start) in alignment with Brand Director or Sales/Country Managers
·  Ensure perfectly updated SIS project files on drive updated with everything related to it (plans, contracts, invoices etc.) at all time

 

Budget control PLV / Depreciation / VM productions

·  Budget control for all PLV, depreciation and VM production costs
·  Follow up on PLV availability and display material: including ordering of new elements
·  Liaise & order all PLV orders to POS for Brazil and Miami only
·  Track and control all PLV orders (Miami/Mexico/Brazil platform)
·  Forecast of annual PLV/VM material needs for the region in collaboration with marketing director

 

Capex

·  Build Capex budget file and keep up to date (whole region)
·  Create and keep track of all SIS budgets (whole region)
·  Support Brand director building Capex forecasts for upcoming fiscal years
·  Coordinate quarterly alignment calls/meetings with finance

 

EVENTS  

·  Responsible for all VM/deco related tasks of all regional events and watch fairs in the region

 

YOUR PROFILE

Bachelor degree in Business Administration, Marketing or related field.

2-3 years’ experience in the field of visual merchandising and trade marketing.

Intermediate to advance proficiency level of computer literacy (especially Excel and Photoshop). Fully Bilingual (English/Spanish) required. Portuguese would be preferred.

Good planning and organizing skills; ability to prioritize and plan work activities; ability to

multi-task; good communication skills, written and verbal; Pro-active, dynamic and availability to work extended hours

 

ALL CANDIDATES MUST BE ELIGIBLE TO WORK IN THE USA