Salesforce Marketing Cloud Business Analyst

MAIN PURPOSE 

Richemont is looking for a talented Salesforce Marketing Cloud Business Analyst to help support the delivery and optimization of Client Platform solutions and applications to its Maisons. 

You will be joining a dynamic team where you will play a pivotal role in a major, multi-Maisons, worldwide Salesforce initiative for some of the most prestigious Maisons. You will work in a global environment with highly distributed teams in different countries and time zones. 

As a Salesforce Marketing Cloud Business Analyst, you will be responsible for gathering, analyzing, and translating business requirements into effective and scalable solutions within the Salesforce Marketing Cloud platform. Your expertise in understanding business needs, defining functional specifications, and optimizing platform capabilities will be essential in delivering high-quality solutions that meet our strategic objectives. 

You can read more about one of our success stories with the Salesforce platform following this link: https://www.salesforce.com/eu/customer-success-stories/richemont/ 

RESPONSIBILITIES 

• Collaborate with stakeholders to gather, analyze, and document business requirements, translating them into clear functional specifications and user stories for Salesforce Marketing Cloud solutions.

• Define and configure Salesforce Marketing Cloud settings and features from an administrative perspective to meet business needs. 

• Work closely with technical teams to define requirements for AMPscript and scripting for dynamic content and personalization in emails, mobile messages, and CloudPages. 

• Design and optimize automation processes, including triggered emails, journey workflows, and customer engagement paths, based on business objectives and best practices. 

• Define requirements for integrating Salesforce Marketing Cloud with other systems and platforms to ensure seamless data flow (cross-cloud/product). 

• Define data architecture, segmentation strategies, and data quality standards within the Marketing Cloud environment to support targeted campaigns and reporting. 

• Define requirements for and oversee data migration and data cleansing activities as required. 

• Stay updated with the latest Salesforce Marketing Cloud features and enhancements, evaluating their applicability and potential benefits for our organization. 

• Collaborate with cross-functional teams to identify and implement system improvements and best practices, ensuring alignment with business goals. 

• Facilitate user acceptance testing (UAT) and provide training and support to end-users. 

QUALIFICATIONS: 

• Bachelor's degree in Computer Science, Information Technology, Business Administration, or a related field. 

• 3+ years of experience as a Salesforce Marketing Cloud Business Analyst or Consultant, with a strong understanding of Salesforce Marketing Cloud capabilities, configuration, and best practices. 

• Salesforce Marketing Cloud Email Specialist certification is a must. 

• Salesforce Marketing Cloud Consultant certification is a must. 

• Salesforce Administrator certification is a plus. 

• Experienced in Agile delivery methodologies. 

• Solid understanding of Salesforce data model, security model, and best practices. 

• Excellent analytical skills 

• Strong communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels and translate technical concepts to non-technical audiences. 

•  Fluent English is required.  

• Ability to work in a complex, fast-paced, distributed environment with high expectations. 

• Experience with Confluence & Jira.