Offers “Richemont”

29 days agoRichemont

Sales Director

  • Amsterdam (City of Amsterdam)
  • Teaching

Job description

At Baume & Mercier North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.





The Sales Director is responsible for leading the sales and business strategy of the Baume & Mercier wholesale network in the US and Canada. Account base includes National Accounts and Independent Retailers. Main objectives include implementing the brand strategy, developing sales opportunities, driving business development, providing leadership, growing the sales team, and reaching a sustainable high quality of service. The Sales Director will be the main point of contact for National Accounts. In addition, the Sales Director will be responsible for hiring, training, and developing a team of external sales agents to ensure appropriate coverage for the Independent retailer network.

National Accounts Management:

·  Execute sales/stock plans and manage OTB for key accounts including:
·   Major department stores (Saks, Bloomingdales, Macys)
·  Specialty retail chains (Tourneau, Ben Bridge, Birks)
·   Present seasonal collections to buying teams
·  Implement newness to optimize in-store presentation and product mix
·  Suggest styles to turn on/off auto-replenishment based on sales performance
·  Strategic management of vendor assistance (VA) impacting margin
·  Seasonal markdowns
·  Chargebacks
·  RTV’s and stock balances
·  Sell-thru analysis and action plans
·  Product performance: sell-thru by SKU, bestsellers, and slow movers
·  Door performance: door expansions and add/drops based on sell-thru
·  Liaise with cross-functional teams including:
·  Marketing to manage COOP, incentive programs, and target bonuses
·  Operations to ensure EDI’s pushed to stores within delivery windows
·  Finance to monitor, approve, or reject/challenge chargebacks
·  Conduct periodic store visits
·   Maintain brand presence via visits with floor managers and sales associates
·  Execute seasonal product and brand trainings to support sell-thru
·  Ensure adherence to visual guidelines to maximize in-store brand exposure

Independent Retailer Management:

·  Team management
·  Hire, train, and develop a team of external sales reps to represent B&M in the field
·  Define the strategy to ensure appropriate coverage in target cities/regions
·  Act as primary point person for reps and conduit to HQ for any issues
·  Retailer relationship management
·  Proactively manage relationships with retailers in a professional and courteous manner
·  Ensure retailer calls/emails are responded to by the reps within the KPI
·  Problem solve issues and escalate to HQ as needed
·  Sales strategy and execution (in coordination with the sales reps)
·  Define sales plan per POS and manage reps to execute accordingly
·  Present novelty and suggested assortments tailored to POS history and profile
·  Replenish with focus on top sellers/never-out to avoid missed sales
·  Manage orders and stock balances
·  Analyze aged inventory and approve markdowns
·  Approve return proposals
·  Store visits
·  Maintain brand presence via periodic store visits with reps
·  Execute seasonal product and brand trainings to support the sell-thru
·  Ensure application of commercial and trade marketing guidelines

• Ensure accurate and timely reporting of Sell Out in Booster
• Collaborate with HQ/NY to forecast stock needs and report sales activity


·  Minimum 3-4 years of experience managing National Accounts. In particular, solid experience working with US Department Stores (Saks, Bloomingdales, Macys, Nordstrom)
·  Minimum 3-4 years of experience managing direct reports
·  Knowledge of the luxury watch or jewelry industry a plus



·  SAP
·  Excel (pivot tables and v-lookup)  
·  Must be able to quickly familiarize with brand history and key product offerings



·  Problem-solver, organized, takes ownership, works well under pressure
·  Team player and highly adaptable to change as dictated by the business
·  Highly self-motivated; having the ability to work with minimal supervision
·  Expected to interact at all levels of the organization. Strong interpersonal and communication skills are essential as is a poised and professional manner



·  Bachelor’s Degree

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