Product Manager

Job description

As a key player in the definition of the product marketing strategy of the Maison, the Product Manager actively collaborates to elaborate the strategy and the structure of the collection.

Key Responsibilities

·  Participate in the development strategy of the collection
·  Competitors and market trends analysis as well as trends in related sectors.
·  Definition of marketing strategy for new product lines and corresponding marketing plan.
·  Definition of new products in the existing lines and redaction of marketing briefs.

 

·  Coordinate the product development of his/her collections
·  Provide briefs to the Design team and follow-up with the Designers until the validation of drawings.
·  Monitor and check the industrial development from the prototyping to the effective launch of the commercial piece.

 

·  Manage his/her collections
·  Ensure the follow-up of the collections with the Marketing Business Analyst: analyze monthly performances of existing collections, follow-up the product allocation with the International Sales Management, follow-up the stock and stock cover with Jaeger-LeCoultre Operations team (Supply Chain) as well as the product life cycle within the collections.
·  Build and update in collaboration with the Marketing Business Analyst sell-out forecast (existing lines and projects in development).
·  Being responsible of product information inputs in the PIM and ensure the exactness of its content.

 

·  Coordinate products launches
·  Propose Brand speeches around product launches. Participate to the concept definition and names.
·  Participate to Communication/Press Relations/Training briefs.
·  Create and follow-up of the complete 360° of communication / media / digital / crm related tools and make sure of their implementation.
·  Be part of the commercial strategy definition for products launches and ensure its implementation in collaboration with the International Sales Management team (sell-in and sell-out forecast, implementation quantities, launches quantities).
·  In charge of writing the Product News and ID Cards, sales documents of reference when launching a new product.
·  Ensure the suitability of pre-defined product environment (certificates, boxes, instructions for use) to the collection and its evolution.

 

·  Coordinate and follow the markets on his/her collections
·  Introduce and sponsor the new collections, internally and to an external audience (journalists during Salon de la Haute Horlogerie and other events).
·  Regular follow-up of the action plan set for the implementation of his/her collections on the markets.

 

·  Manage transversal projects

Key Competencies

·  Proficient on Microsoft office pack
·  PowerPoint expertise
·  Fluency in French and English
·  Team-spirited and relational qualities
·  Ability to work with other departments 
·  Pronounced feeling for luxury or watch industry
·  Strong team player, analytic thinker, organized and detail-oriented

Education / Profile

·  University/Business Schools (Hautes Ecoles)
·  2 years + experience and expertise in similar position
·  Previous experiences in Sales and Marketing with an international focus is a plus.

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