PR & Event Assistant Manager
Shanghai, CHINA Community management
Job description
Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations.
Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear.
With every innovation, Montblanc offers new functionalities and groundbreaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods. Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style.
With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern day patrons who support the advancement of the arts.
This position is supporting PR & Event activities of China market. To interpret PR & Event strategy into action to maximize the effectiveness of marketing activities as well as strengthen the brand desirability in industry.
BACKGROUND REQIREMENTS
· Proficient in both oral and written English
· Over 5 years’ experience in Luxury/Cosmetics/Car industry in-house or PR agency background
· Have insights towards fashion & luxury industry communication trend and know how
· Owns creative mindset
· Male is preferable
· No subordinate
KEY RESPONSIBILITIES
Key responsibility 1-Public Relationship
· Build up a solid connection and communication with journalists / KOLs to maximize brand, event and product exposures.
· Manage brand image through key campaign communications.
· Better feature product angles, celebrity endorsement, and brand story in communication and optimize the visibility and word of mouth for the brand.
· Initiate and manage relation building activities with key media.
Key responsibility 2-Press materials, contents & Press coverage
· Supervise press materials proofreading, manage press library and archives.
· Supervise press photo shooting, liaise with group risk team and PR agency on daily basis.
· Support line manager to supervise key media collaboration / as the gate keeper from brand side to ensure the communication is consistent.
· Support line manager to coordinate Mark Maker’s collaboration details.
Key responsibility 3-PR events planning and execution
· Support the line manager to develop event strategy and focus on execution work of related events and activations, including brand event, commercial event, media gathering, and support outdoor activation by requests.
· Support the line manager on annual/project budget planning and spending
· Communication with vendors and related 3rd parties
· Control the quality of vendors’ delivery including paper works and actual executions.
· Maintain consistent Internal communications with headquarter, marketing team, other functional teams in MTB and supporting teams in the group.
· Paper work skills including briefing, report, event related working papers and so on.
· Support the line manager on agency briefing and pitching according to the group policy.
Key responsibility 4-PR strategic planning
· Support line manager to develop PR strategy and liaise with marketing colleagues for key campaign marketing report.
· Supervise PR retainer & project agency for their delivery quality and review monthly/ weekly PR reports
· Closely monitor industry trends, and analyze competitor's activities.
· Support PR manager to control risks and crisis.
· Internal communication:
· Direct reporting to China PR Manager and China Event Manager
· Work closely with Marketing &.PR, VM, CRM, Event, Spply Chain, Retail, Wholesale and Training team