Marketing & Retail Executive

Job description

MAIN PURPOSE

 

The Marketing and Retail specialist/executive is responsible for assisting and implementing the Marketing, and Retail Strategy in line with the regional objectives, HQ guidelines and the defined budget all to maximise the brands exposure/visibility and build the brands image:

 

·  Strategy: Development and implementation of regional 360 marketing strategy
·  Event Management: Develop and execute event concepts in line with HQ guidelines and local relevancy
·  Retail Experience: improve client treatment in boutique
·  Marketing: Create desirability in the market – Review all MEA translation validation materials
·  Local Activation and client Experience: Develop individual and integrated activation plans for Saudi market and execute throughout the year
·  PR: create buzz and awareness
·  Budget: Controlling and optimizing budget/ PO’s, Invoices

 

 

KEY RESPONSIBILITIES

 

Public Relations:

·  Identify Contribute to grow the VIP and KOL Database (artists, royalties, VIPs…) in KSA
·  Assist in management of brand ambassadors and influencers contracts and deliverables, manage them on site
·  Suggest and recruit new ambassadors in line with the brand strategy in KSA
·  Digital: identify product placement opportunities on social media
·  Build Ongoing relationship building and KOL loaning for big events, film festivals, awards

 

Events:

·  Assist in planning and executing key events throughout the year
·  Assist in Organizing event calendar in the region and contribute to local adaptations
·  Create concepts in line with sales objectives and HQ guidelines + work closely with commercial/sales team to identity key objectives of Events
·  Identify future events venues and key locations and find opportunities for partnership/sponsorship with key governmental entities and commissions
·  Follow-up on events executions, liaise with suppliers, and internal stakeholders ensure implementation is in-line with objectives and guidelines

 

Marketing:

·  Understand product performance to create desirability in the market and support region for right strategy
·  Responsible for the creation and dispatch of product lookbook to VIP database, retail network and partners + invitations
·  Assist boutiques (internal and external) with the right communication tools for their clients (assets, greetings…)
·  Liaise with malls  marketing team in providing communication assets for their channels (malls OOH, digital assets, videos… )
·  Collaborations and partnership with external parties to create opportunities for Piaget (Hotels, Restaurants, etc)
·  Monitor executions with external partners
·  Review all MEA Translation validations for all materials across

 

Retail Experience (Operations, Maintenance, VM):

·  Management and execution of all boutique activations and client experiences/treatments, Workshops (seasonal, occasional and by launch)
·  Client gifting and pampering package for VIP clients (occasional and ongoing) 
·  Ensure uniforms, staff appearance, boutique atmosphere and setup are in line with the brand guidelines
·  Audit & stock takes: liaise & facilitate with Richemont Back office and boutique teams
·  Support Retail Director in the project management of boutique openings / renovations/ relocations / internalization / closures including the fit out with Piaget HQ, Piaget regional team, Richemont and partners in MEIA region
·  Propose, manage, and coordinate with third party operators / contactors for boutique maintenance, utilities, sanitation and hygiene, IT equipment, HVAC and others
·  Assist boutiques in the process of identifying, forecasting, ordering, and budgeting of external contracted services
·  Support regional VM specialist in the application of visual merchandising guidelines in the boutiques and provide reports
·  Optimize storage / stock management of VM material
·  Assist boutique managers in the forecast of VM / gifts
·  Assist boutiques in the order of print stationary and clients gifting
·  Liaise with the local and regional marketing teams in the implementation of activations and events in the boutiques when it requires changes to the boutiques setup or VM
·  Assist in the setup of events when VM is in order
·  Assist in the implementation and application of all retail guidelines and procedures as per boutique
·  Assist in the implementation and application of all visual merchandising guidelines as per boutique
·  Assist the Retail Director KSA  in the implementation of the Piaget Sunrise Kit for external boutiques (guidelines covering boutiques operations from all aspects)

 

 

Reporting and Training:

·  Execute all reports for the PR & Events department (best clippings, monthly clipping, event reports)
·  Assist in competition analysis report marketing 360 (events, PR, OOH, Media)
·  Invoices follow up and tracking of internal and external stakeholders + ongoing tracking of yearly boutique invoices (e.g. Security, VM, Maintenance) 
·  Assist in developments of all reports for PR and events departments (best clippings, monthly clippings, event reports)
·  Help organize competition analysis report
·  Invoices follow-up and tracking

 

Budgets:

·  Support in the control of the A&P and S&D budget according to the guidelines
·  Support of the boutiques contracted services costs
·  Support in the control of VM and gifts ordering from regional offices or HQ
·  Coordinate with regional SDP manager