Summer Internship Program - Field Marketing (LA)

Job description

Red Bull is looking for ambitious, top-performing college students to work alongside our most innovative Marketing, Sales, and Business specialists! These internships will provide unique opportunities to gain hands-on capability and insight into the daily operations of growing a global brand. Responsibilities will vary, but at the end of the day this experience is what you make of it.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  LocationSanta Monica, California, United States
·  ScheduleFull-time
·  OrganisationRed Bull North America

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  The opportunity to expand your understanding of  Field Marketing while supporting the Field Marketing Manager with strategic planning and implementation of the elements of Red Bull’s Marketing Mix owned by the Field Team

·  Work cross-functionally with Field Marketing, Sports and Culture Marketing, agency partners, On-Premise and Off-Premise Sales

·  Work with the Field team to develop campaigns that support Red Bull products and build on strategic growth platforms 

·  Provide assistance in building Retail Marketing programs with key accounts

·  Develop the Retail Marketing calendar for Business Planning

·  Gather research via market visits and leveraging online research to inform key metro-level insights for strategic planning 

·  Assist with constructing campaign recaps 

·  Marketing majors preferred.  Coursework in market research and strategy considered an asset

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Desired profile

Your experience includes:

(proven performance in)

· Actively enrolled in a four-year college/university

· A doer with a track record of accomplishment

· A history of managing complex projects, and a knack for balancing priorities

· A passionate leader who inspires others to achieve big things

· Strong interpersonal skills and ability to work effectively with people of all levels; team player

· Strong verbal and written communication skills

· Demonstrated ability to effectively manage multiple projects and prioritize work 

· Ability to work independently in a high energy and fast paced environment

· Inspired to learn while doing and a winning, can-do attitude

· Very proficient with MS Office, Google Drive, and emerging digital/social media trends

· Affinity for the Red Bull values: Professional, Focused, Responsible, Passionate - and humble too

· Live and represent the Red Bull brand: demonstrated passion for life

· Actively enrolled in a four-year college/university

· Fluent in English; additional languages considered an asset.
Other opportunities in a similar area
· Summer Internship Program - Distribution (LA)