STUDENT BRAND MANAGER (WITH DISTRIBUTION PARTNER COMPANY)

Job description

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  CAMPUS MISSION

Identify key groups we must win on campus

Build a campus plan that ensures minimum 20% impact on the total undergraduate audience throughout semester in accordance with the SBM KPI's, engaging new users and diverse groups on campus via the following tactics:

Driving trial on a daily basis via one on one seeding and coordination of Wings Team Sampling missions as appropriate, with a focus on key consumption occasions: Study, Sport, Having Fun, Driving, At Work, Party

Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media

Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM

Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

Build relations with and secure coverage of RB properties via the campus media

Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

·  PRODUCT AND BRAND EXPERTS

Act as a Red Bull ambassador at all times: always professional & courteous to consumers/campus contacts/authorities

Become a credible product and brand expert: know the product ingredients and brand values

Identify relevant image & usage occasions: incorporate brand & product knowledge into an ambitious campus plan

Develop and maintain a working knowledge of Red Bull properties and athletes

Maintain knowledge of global, national and regional events and initiatives

Build brand awareness via social network sharing of relevant Red Bull content.

·  SALES SUPPORT

Assist local sales team to ensure perfect distribution and visibility on and around campus

Visit local accounts to check stock and point of sale displays

Identify distribution opportunities on and around campus

Routinely work with distributors to open new accounts and support sales drives

Occasionally participate in meetings with local sales team to align marketing and sales strategies

·  MANAGEMENT AND ADMINISTRATION

Consistently report all activity through regular reports via Red Bull’s online university collegiate portal (RBU) – the online platform of the SBM program

Report school beverage contracts and top sales opportunities on and around campus

Ensure involvement and assistance on Red Bull Events and 3rd party supported events.

Desired profile

Your experience includes:

(proven performance in)

· Current student at the university with a good reputation on campus

· Charismatic and outgoing personality

· Well-connected with a variety of influential groups and individuals on campus

· Comprehensive understanding of the university, including behind-the-scenes activities and hot spots on & around campus

· Social chameleon who possess an entrepreneurial spirit

· Creative mind with a 'can do' attitude

· Functional knowledge of social networking

· Responsible, reliable and self-motivated

· Lives and represents the Red Bull brand