Student Brand Manager - University of Central Lancashire

Job description

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  CAMPUS MISSION

Be a true expert of your campus, building a targeted campus plan to engage diverse groups of students on campus

 

Champion Red Bull by completing product-focused activity on a daily basis, focusing on Study, Staying Fit and Sporting occasions, to ensure that ‘can is king’ on campus.

 

Infuse Red Bull into the student lifestyle through coordination of projects on campus and support of select student events

 

Develop relationships with campus opinion leaders to build loyalty among a variety of groups on campus

 

Build relations with and secure coverage of Red Bull properties in campus media

 

·  PRODUCT AND BRAND EXPERTS

Have a good understanding of ‘moment of want’ and ‘moment of need’ occasions in the everyday lives of students, driving trial and awareness of Red Bull in these moments. 

 

Be a credible product and brand expert, knowing our product ingredients and brand values

 

Act as a Red Bull ambassador at all times, always professional & courteous to consumers, campus contacts and authorities

 

Develop and maintain a working knowledge of Red Bull properties, including both local and global events & athletes

 

Build brand awareness via targeted social network sharing of relevant Red Bull content.

 

·  SALES SUPPORT

Grow visibility and availability of Red Bull products in key outlets on and around campus.

 

Visit key outlets to check stock and point of sales displays to ensure perfect distribution and availability on and around campus

 

Identify distribution opportunities on and around campus, passing these onto local sales team

 

Regularly participate in meetings with local sales team to align marketing and sales strategies

 

·  MANAGEMENT AND ADMINISTRATION

Submit all activity through regular reports via Red Bull’s online university portal (RBU)

 

Share ideas and collaborate with SBM Nation through regular interaction on RBU

 

Identify future Student Brand Managers, driving recruitment initiatives on campus and aiding in training.

Desired profile

Your experience includes:

(proven performance in)

· 
Current student at the university with a good reputation on campus

· 
Charismatic and outgoing personality, with the ability to work with different groups and organizations

· 
Comprehensive understanding of the university, including behind-the-scenes activities and hot-spots on & around campus

· 
Connected with a variety of influential groups and individuals on campus

· 
Passionate & knowledgeable about the Red Bull brand

· 
Responsible and self-motivated, with the ability to manage part-time work & studies

· 
Possession of a creative mind with an entrepreneurial spirit