Sports Marketing Specialist
Chicago (Cook) Bachelor's Degree Marketing
Job description
The Sports Marketing Specialist (SMS) supports the development and execution of regional sport-focused marketing initiatives. Through events, athletes, and influencers, the SMS builds local and regional brand affinity while paying into Red Bull’s global strategies.
-->
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
Find your own direction
· LocationChicago, Illinois, United States
· ScheduleFull-time
· OrganisationRed Bull North America
Areas that play to your strengths
(all the responsibilities we'll trust you with)
Expand allCollapse All
· Athletes & Influencers
Support the SMM with identifying, developing and nurturing relationships with new athlete talent that ensures we have the best and most relevant athletes on our roster and sports influencers that increase brand relevance.
Identify locally relevant athletes’ stories and help create opportunities to amplify their reach within and beyond the region
Establish a rich network in regional sports scenes to maintain awareness of emerging trends and opinions leaders
· Event Initiatives & Projects
Support the project management and execution of local and national Red Bull Sports Marketing event properties and their BTL activation plans in market
Coordinate regional Sports Marketing resources in order to deliver highest impact with local events
Participate in Red Bull brand activation strategy at supported 3rd party sports events within the region
Support the BU team with executing global Red Bull owned events and assist with their regional BTL activations through regional cross functional leadership
Support the BU team with executing athlete projects and sport events
· Event Car Program
Support with planning and execution of the Event Vehicle program
Partner with third party workforce and oversee onsite logistics
Coordinate Event Car program budget and calendar
Evaluate requests and ideate on the best use of the assets to ensure highest impact
· Collaboration & Discovery
Partner with the SMM and region team (sales, event logistics, and marketing) to ensure quality planning and execution of all Red Bull owned and supported Sports Marketing events in the region
Influence and contribute to the annual Sports Marketing Business Plan
Identify regional and local scenes that significantly influence brand image with our target consumers
Identify branded and non-branded sports content and stories for our owned and shared media channels
Support the Activation & Communications team to achieve optimal media outcome
Your experience includes:
(proven performance in)
·
2+ years of experience in Marketing, preferably with a focus on sports, athletes, and consumers
·
An understanding of traditional and non-traditional brand marketing strategies
·
A history of thoughtful execution of innovative ideas
·
A knowledge of and a knack for identifying a wide variety of sports trends and scenes on a regional and national level
·
Coordination of collaborative projects from ideation through planning and execution
·
Some budget management or coordiantion
·
An understanding of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
·
The ability to write, present, and share ideas articulately
·
A history of thriving in collaborative and creative environments
·
Bachelor’s Degree strongly preferred
Other opportunities in a similar area
·
Brand Marketing Manager
·
Consumer Collecting Specialist
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.