National Account Executive - National RTM - RedBull - London - Wizbii

National Account Executive - National RTM

  • By RedBull
  • London (United Kingdom)
  • Business / Sales

Job description

In this position you will support the National Account Manager in the delivery of the National RTM sector strategy. You will work closely with key commercial and operations contacts across the customer base to drive engagement and activate key initiatives. You will be expected to assist in developing and executing marketing & sales plans for all National Routes to Market ensuring the brand is activated with excellence. You will be responsible for driving Red Bull’s distribution growth agenda across the Independent Free Trade by managing relationships with, and setting targets for, our customers’ field sales teams. You will work alongside the other NAE for NRTM as the direct interface between the channel and the Musketeer & Activator teams, responsible for setting direction, inductions and coaching. You will also be responsible for delivering agreed customer volume and profit targets, managing a budget and being an internal and external advocate of the Red Bull brand.


In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationLondon, England, United Kingdom
·  ScheduleFull-time
·  OrganisationRed Bull Company Ltd.

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Reporting & Strategy

Drive and  develop the channel strategy in conjunction with the National Account Manager

Own account responsibilities

Support NAM with the delivery of National RTM customer business plans

Work alongside the other NAE for NRTM to deliver the activation of channel plans

To identify and open up new distribution opportunities across the C Universe/ Non Managed sector

To be an expert of the On-Premise Retail/ Wholesale world.  Be informed and knowledgeable of the market, competitor movements and strategies

Accurate forecasting and reporting of customer performance on financial systems  (Essbase and CPM)

To track and measure the impact of all decisions and actions. To have ongoing monitoring processes/systems/tools in place in order to be able to identify opportunities and performance issues


·  Account Management

Develop and drive strong relationships with all customer’s regional and operational structures

Deliver agreed volume and profit targets for customer base

Identify key opportunities with developing accounts and build a plan that delivers mutually beneficial growth

Assist in building and executing marketing initiatives across the key customers, ensuring mutual benefit for both Red Bull and the customer


·  Success Factors

Drive customer understanding of our business and its points of difference vs. the competition

Internal Brilliance – brand and behaviour.  Share best practice within team and wider business

External Brilliance – to be an advocate of the brand.  Brilliant delivery of the ‘World of Red Bull to all key external contacts and consumers

Drive C Universe distribution and Wholesale best practice

Drive High 5 activation and Retail best practice

Develop strong internal relationships Category Marketing to assist in developing robust and insightful customer plans, RM’s and Musketeers to ensure flawless execution of all activity and the other NAE within National Route to Market to work most effectively and efficiently as a team

Your experience includes:

(proven performance in)

Minimum 2 years FMCG sales experience

Evidence of commercial negotiations

Other opportunities in a similar area

On Premise Brand & Sales Ambassador – Musketeer (London, Midlands, South England, North England or Scotland)


On Trade Account Executive - Monsoon Valley Wine (FTC)


Regional Account Executive - London and South East

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

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