Category & Insights Analyst - Ciudad de México

Job description

Responsible for all Red Bull Mexico category management, shopper insights and syndicated retail data area. Execute national and international strategy and manage Category Management team to gather Red Bull´s category expertise and enhance energy drink development in Mexican market. Target more value for the category, increasing per capita consumption and making energy drink a better business for customers, through sales, profitability, stock, in-store execution and overall results.

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In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationCiudad de México, Ciudad de México, Mexico
·  ScheduleFull-time
·  OrganisationGrupo Plata Azul Mexico

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Category Management knowledge & capability

- Run Category Management projects with the identified top national and regional customers.

- Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.

- Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores.

- Build relationships and credibility with customers.

- Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer and make him gain share.

- For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

·  Business Insights

- Identify, develop and implement necessary processes to enhance sales business performance within area.

- Build the data platform necessary to run analysis and generate insight – directly manage data providers.

- Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.

- Sales development analysis (by customer, by channel, by distribution point, etc.)

- Customer performance in all sales fundamentals.

- Channel (Retail, Impulse, C&C, etc.) specific strategies and tools/tactics.

- Promotional evaluation Business planning.

·  Leadership of Category Management process between customers and Red Bull:

- Lead all kind of contacts between customers and Red Bull before, during and after category management process.

- Treat the relationships with the customers with ethics, transparency and results orientation.

- Guarantee that category management process is completely segregated of commercial process and negotiations. Also guarantee that all classified information that got to category management process is kept classified and restricted to category management and trade marketing leaders.

·  Market tracking:

- Responsible for mapping, analysing and structuring information of Energy Drink market, tendencies, changes, new players and shopper behaviour.

- Constantly bring the latest picture of Energy Drink category behaviour to Red Bull and always challenge actual category management process, discussing with HQ and adapting it if necessary

- Integrate the different data sources available to build best in class insights and decks to apply to the Category partners and share and train the commercial team.

·  For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement with autonomy

- All category management process and results must be driven properly for customers that don´t have a national contract so all key learnings are drilled down.

Your experience includes:

(proven performance in)

· 
Minimum 1 year market experience in consumer goods and direct contact with market indicators, Nielsen data, planograms, category management process and shopper behaviour.

· 
Commercial experience / knowledge of Key Account Management / Category Management.

· 
Strong analytical, logical, time planning, strategic and communication skills.

· 
Clear understanding of Category Management process and category purchase dynamics.

· 
Motivation and team skills.

· 
Nice to have knowledge in JDA Space Planning, Walmart Retail Link, Dunnhumby Online dashboard.

· 

Business administration and other similar bachelor degrees required. (Marketing will not be considered for this position)

· 

Fluent in English is required
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Mosquetero - Ciudad de México

Travel up to:10%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.