Category Development Manager

Job description

Find your own direction

·  LocationSydney, New South Wales, Australia
·  ScheduleFull-time
·  OrganizationRed Bull Australia

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  LEAD THE CATEGORY AGENDA FOR AGREED KEY CUSTOMERS (EXTERNAL):    

Develop relationships with key customers, driving category strategy, and delivering specialised category projects.

Ensure strong category ranging and assortment recommendation aligned to range review cycles working to ensure Category and Brand Fair Share are achieved.

Commercialise category initiatives and collaborate with the National Sales team to realise opportunities for Red Bull including recommendations to maximise sales effectiveness and ROI.

Support key customers with category promotional guidelines to drive promotional efficiency

Lead annual Category Planning Days and end of year Category Reviews

Create customised retailer specific selling stories creating and leveraging all available selling materials

 

·  DEVELOP & DRIVE THE PRODUCT, PRICE, PLACE & PROMOTIONAL STRATEGIES FOR KEY CUSTOMERS (INTERNAL):

 

CHAMPION THE PRODUCT:

  Set the product and ranging priorities throughout the store.

 

ADVISE ON PRICE:

Review and develop the Pricing and Promotional architectures across the Red Bull range ensuring a price premium above the competition and value via trade up.

 

OWN THE SHELF:

Responsible for accurate and compliance of merchandising principles across all key customers

Drive the Space Management agenda with key customers working to minimize out of stocks and maximise our fair share index at shelf.

 

·  DRIVE PROMOTIONAL STRATEGY COMPLIANCE:

Work with the National Sales team to recommend opportunities and tactics to maximize sales effectiveness and ROI of Trade Investment

Provide quarterly measurement and evaluation of all major customer/channel initiatives and promotions

 

·  TRANSFORM RESEARCH INTO SHOPPER & RETAIL INSIGHTS AND INSIGHTS INTO ACTION (INTERNAL):

Analyse data from internal and external sources (e.g. Aztec/Shopper Tracker / Quantium) to identify market and shopper insights and consumer trends and provide strategies to capitalize on these trends

Align Shopper and Consumer research to underpin our Off Premise Sales strategy and shape our Category Vision.

Utilise data to drive key initiatives with retailers to capitalize on unique and specific opportunities and work with the Head of Category to initiate local  “shopper” research projects

Work closely with Trade Marketing to develop specific retail concepts and solutions that will meet new shopper needs and win versus the competition

 

·  DEVELOP & EMBED CATEGORY TRAINING (INTERNAL):

Provide quality category presentations and workshops during internal meetings and conferences

Responsible for delivering category training with the support of the wider Category & Trade Marketing team across all levels of the National, Field Sales and Distributor Partner teams.

Desired profile

Your experience includes:

(proven performance in)

· Minimum 2+ years’ experience in Category Management

· Experience in Trade Marketing, Shopper Insight, Brand Management and Account Management (desirable)

· Experience with Aztec/AC Nielsen/Quantium/Shopper Tracker

· Excellent analytical skills with an ability to draw conclusions from data

· Exceptional communication skills, including presenting and training abilities

· Strong planning and project management competencies with an ability to multi-task and prioritise

· In-depth knowledge of the consumer goods industry and trade (desirable)

· Creative mind, proactive, strong attention to detail and flexibility

· Must be advanced in Microsoft Excel and in PowerPoint.

· Space software experience – i.e. JDA or Apollo