Manager, Programmatic, Detroit/NY

Job description

job description

Description:

The Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute.

Responsibilities:

Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Oversight of larger and more strategic accounts and client relationships
Develop, grow, and maintain relationships with programmatic customers through exceptional client service
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Oversee campaign QA process
Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
Attend client meetings, as needed
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Additional information

Minimum Qualifications:

Four-year college degree
Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
Client facing experience with the ability to identify risks and effectively manage through issues
Understanding of traditional and interactive media planning elements
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project management skills
Strong desire to contribute to a team

Position can be based in NY or Detroit.