Contract Global TAAG Manager

Job description

Publicis TAAG is the centralized hub for all agency activity related to data and technology strategy, management, and application. The Global TAAG Manager is an internal data & technology advocate and client-facing thought leader that fuels business-building solutions via strategic use of information, process, technology, and analytics across Display, Video, Search, Social, and Mobile.

Responsibilities:

The responsibilities of this role span four core areas:

·  Traffic
- Oversee and manage global trafficking for multiple clients and ensure best-in-class service delivery in all markets
- Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
- Organize and centralize, where possible, process and technologies to deliver specific client needs (taking local nuances into account)
·   Data Management and Reporting
- Lead agency and client in developing and deploying data management and reporting solutions
- In partnership with Global TAAG Leader, develop and enforce nomenclature to better manage data across the organization
- Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into internal and/or outsourced tools and systems
·  Technology Partners, Tools, and Systems
- Oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs
- Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
- Identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue 
·  Consultation
- Represent client needs within the marketplace to meet current and future needs – and identify where new value can be created for Agency and our clients.

Minimum Requirements:

·  3-5 years industry experience in agency, ad or marketing tech
·  Bachelor’s degree required and/or master’s degree is preferred
·  Proficiency with the Doubleclick Campaign Manager (DCM) or another ad serving system
·  1+ year of experience with campaign set-up, trafficking, and reporting
·  Working knowledge of the Tag management platforms and/or Site Side Analytics tools (Google Analytics)
·  Ability to work in non-linear fluid structures
·  Ability to drive process/system innovation, and take ownership
·  Self-motivated, team player