Offers “Procter & Gamble”

Expires soon Procter & Gamble

Strategic Media Planner

  • Cincinnati, USA
  • Marketing

Job description

As a Strategic Media Planner, you will:

·  Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as TV, OTT, Social, Digital, Audio, etc. 
·  Leverage industry planning tools, data, market understanding and a relentless focus on the consumer to conduct audience identification analysis and scenario planning.
·  Partner with other members of the media team to plan, execute and optimize media investment across channels/marketplaces.
·  Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.
·  Partner with Media Analytics and Insights to evaluate emerging media opportunities and execute on-going Test & Learns to fuel insights and innovation.
·  Work successfully across in-house team and key media + creative agencies for full integration of media and communications plans
·  Manage an assistant media planner

We are looking for driven individuals with a bias for action who:

·  Uses data, insights and marketplace understanding to optimize, solve problems and influence decisions
·   Has strong organizational skills
·  Collaborates well across disciplines/levels and is comfortable leading and collaborating on team projects
·  Proactively manages projects, focusing on accuracy and on-time delivery
·  Applies critical thinking, strong problem-solving skills and attention to detail
·  Demonstrates agility managing multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
·  Communicates effectively and leverage verbal and visual communication to drive action.
·  Demonstrates creativity and confidence to navigate effectively through complex issues, leveraging expertise and business understanding to solve problems. 

Has experience managing and developing a high-performing team


Required Qualifications

·  3+ years of strategic media planning experience, with strong TV planning experience
·  Experience leveraging industry standard planning tools & data sets to create insight driven media plans and optimizations
·  Experience managing/developing a team

Preferred Qualifications

·  5+ Years Agency Experience working with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred
·  Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans. 
·  Experience in TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.
·  Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.

Make every future a success.
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