Offers “Primark”

10 days agoPrimark

Fashion Communications Coordinator

  • Russell Square, UNITED KINGDOM
  • Sales

Job description

Job Description

Role: Fashion Communications Coordinator

Purpose of role: Tocommunicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close-knit global brand function
Responsible for the coordination of global press and influencer product messaging, being instrumental in ensuring maximum relevant coverage is achieved for the brand

Reports to: Fashion Communications Officer

Location: London

Key Responsibilities:
·  Support the execution of the global brand PR Strategy, working closely with internal and external contacts to ensure maximise proactive and relevant exposure for Primark
·  Write all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releases
·  Be highly proficient at pitching brand campaigns to online press, print and influencers
·  Support the senior PR management team on international agency management and projects – with a focus on Northern Europe
·  Coordinate the global influencer programme calendar working closely with Fashion Communications Officers and Product Business Partners
·  Coordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business Partners
·  Manage relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brand
·  Monitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverage
·  Work with and develop the PR skills of the PR Assistants and Administrators, ensuring the smooth running of sample and image management, the press office, showroom and store appointments
·  With cultural insight, drive interest and passion for the brand through bespoke innovative communications initiatives that drive consumer engagement for both product and the brand
·  Work closely with the global PR, creative and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360-degree manner
Knowledge, skills experience:

·  At least 2 – 3+ year’s work experience working at a PR agency or in-house in a PR/Marketing team
·  Fashion PR experience in fashion / retailing
·  Knowledge of MS Word, Excel, Outlook and Photoshop are essential
·  Demonstrate strong interpersonal and communication skills
·  Attention to detail and accuracy are essential
·  Excellent communication skills both written and verbal
·  Ability to use own initiative
·  Be proactive and assertive reacting to key business requirements in a timely manner
·  A fashion forward, commercially aware and social savvy individual with a creative eye
·  Have a thorough knowledge of the fashion business, public relations, marketing and social media
·  Have strong interpersonal skills – organised, observant, diplomatic and trustworthy and have the ability to build and maintain strong relationships with all levels both within the organisation and in the external environment
·  A flexible approach to work and be capable of handling multiple priorities in a fast-paced environment
·  Pro-active
·  We want a vivacious confident individual who possesses a can-do attitude to join our close-knit team
·  Creative and independent thinker, with an aptitude for coming up with fresh and innovative ideas, and developing and evolving ideas already in place
·  Analytical and strategic thinker
·  Media and influencer relationships
Req ID


Fashion Design

London - Russell Square

United Kingdom
Job Type

Employee - Permanent
Job Profile

Time Type


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