Walkers Assistant/Junior Brand Manager

Job description

Job Description

Auto req ID: 194675BR

Job Description

If you’re passionate about great brands, have experience of working in marketing and would love to work on the UK’s most famous food brand then read on…!

Based at our UK Head Office in Reading, this is a once-in-a-career opportunity to be a key part of the team that are changing the face of the 7 th Most Connected Brand in UK and #1 brand at PepsiCo.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Walkers, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. We pride ourselves on being a great place to work and have recently been voted a Top Employer for the seventh year in a row!

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visitwww.pepsico.com .
Working on a team with end-to-end marketing responsibility, you’ll get the opportunity to stretch into all areas of the marketing mix from developing innovation, activation ideas, comms and in market execution. This experience will provide incredible possibilities for a dynamic career at PepsiCo.

So, if you’re passionate about brands and want to make an impact, this is your opportunity to help craft the future of Walkers.

What will you get up to?

In a Tweet, you’ll be the Assistant Brand Manager for the Walkers brand, supporting the team in executing the in-year marketing plan, getting involved in some of the biggest advertising campaigns in UK. There will be opportunities to own your own projects as well as being the team lead for managing the extensive marketing budget.

Reporting into the Walkers Marketing Manager you will:

·  Support the Marketing Managers and Brand Managers to deliver the 2020+ marketing calendar
·  Lead specific elements of campaign activity including PR and digital execution
·  Deliver projects through the internal Gate process as Prime Mover
·  Lead the roll-out of the Walkers Brand Expression through all touchpoints
·  Work cross functionally across the business to deliver projects
·  Manage the Walkers brand budget for the team
·  Lead the packaging approvals process, ensuring all pack designs are 100% accurate and fit for purpose by developing and executing a new pack approvals process for the team
·  Support with ad hoc projects across the team

Qualifications/Requirements

Required skills and experience

·  Strong Educational Background
·  Marketing experience, ideally with some blue chip FMCG background.
·  Strong all round Functional Marketing experience and a track record of brand management and taking business projects from concept to delivery.
·  Evidence of strategic thinking - ability to analyse data, develop insights, evaluate alternative approaches and recommend strategy
·  Cross-functional project leadership experience
·  Experience of 3rd party agency management.
·  Financial acumen including P&L awareness.
·  A passion for FMCG marketing and a strong drive for results.
Careers at PepsiCo
·  We pride ourselves on our superb work force. The people in this business genuinely care about doing a great job! We have a common goal - strive to continuously improve our business performance and our own personal development. With the majority of executive team having been promoted organically, we are continually developing and encouraging our employees to push themselves further and offer them support with their continual learning.

We’re offering a competitive package including bonus, healthcare and many other additional benefits.

Relocation Eligible: Not Applicable
Job Type: Regular

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.