Seo & Digital Marketing Coordinator - Pepa & Co - London - Wizbii

Seo & Digital Marketing Coordinator

  • By Pepa & Co
  • Internship
  • London (United Kingdom)
  • Marketing

Job description

WORKING WITH US:

Strategy, Brain storming’s meetings and prioritising lists are the day to day work at Pepa & Co. With no time to sit back on our heels, you will find in our office an exciting and perfect place to build a career in digital fashion. We are small business and that means responsibility and hard work, you wont be assisting others in small tasks but having the opportunity to develop your skills and ideas working closer with the entrepreneurial founder in a company that is leading the children clothing Industry.

RESPONSABILITIES:

• Work with the Social Media and Content Manager to increase conversion, drive and deliver the strategy and execution for paid social media across channels, through Google shopping, PPC, remarketing and Facebeook ads.
• Monitor performance through Google Analytics, Botify, Search Metrics and BrightEdge to generate reports.
• Ensuring organic search targets are met within digital marketing department.
• Test, measure and scale ads campaigns to drive conversion and top of mind awareness.
• Maximise targeting tools across Social Media channels to ensure the best use of budget and the penetration amongst the target demographic.
• Lead the reporting on social media channel performance, learning from outcomes and audience behaviors to optimise content production and future media buys. Determine success criteria and evaluate results accordingly.
• Maximise the use of the digital budget to achieve their conversion goals in UK and International channels.
• Support the wider execution of social media advertising across channels, helping to achieve wider business goals.

Seeked profile

ESSENTIAL SKILLS:

• Strong sense of the brand’s aesthetics and personality
• Ability to manage social media platforms including Facebook Twitter, Pinterest, Hootsuite, Instagram, YouTube and Wordpress.
• Experience in digital paid media and analytics tools to evaluate successes and drive improvements including Google/Universal Analytics, Facebook Insights (Blue print courses will be develop during this internship)
• Exposure to Google Analytics, Screaming Frog and Moz tools.
• Excellent organisational and planning skills with proficiency in Excel
• Analytical skills (ideally including familiarity with web analytics tools)
• High understanding of InDesign and Photoshop.
• Strong collaboration skills and experience with working as a team player
• Be on top of the latest digital marketing trends.
• Demonstrates a passion for retail, fashion and design and understanding of online shopper habits.
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About Pepa & Co

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