Digital Marketing Executive - Events Team

Job description

Digital Marketing Executive - Events Team
Volunteer (unpaid)

We are looking for someone who is passionate about building a career in Digital Marketing, combining tradition marketing and PR with the wider realm of SEO, and is excited to help accelerate our growth.

Responsibilities
Full ownership of our main social media platforms (Facebook, Twitter, Linkedin, YouTube)
Ensure content motivates, inspires, engages business fans and followers.
Drive KPIs including website traffic, social following, conversations, engagement, new users and people attending events
Support creation and management of emails and newsletters to members, optimise visits, CTRs, and client campaigns with leading brands.
Optimise SEO
Act as the key link between Marketing and Sales (all online efforts are to support the sales of office space, events and business training) as well as create engagement with our members;
Ensure that all marketing campaigns are quantifiable prior to launch
Analyse marketing campaign ROI
Analyse marketing to sales conversion ratios and customer retention
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Work with the marketing team to build and maintain our social/online presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Write blogposts about events

Please send your cv and covering letter to:
Start: immediately
3 month contract
This is a volunteering role.
It's ideal for those who want to gain some real life experience in the role.

Desired profile

Skills & experience:

Working across social media platforms
Managing + growing social communities
Creating Facebook ads, Twitter ads
Good to excellent knowledge of email marketing – creating newsletters and emails
Creative, personable, real team player
Good understanding of SEO
Tracking and reporting KPIs inc Google Analytics and Social Media data
Interested in different cultures, countries and immigration