DIAGNOSTICS & MONITORING GLOBAL MARKETING COORDINATOR HF

Job description

Entreprise:
Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health and well-being of a wide range of animal species, from pharmaceutical drugs to biological vaccines to wellness products.
Merial is part of Boehringer Ingelheim (BI) Group
Poste et missions:
Diagnostics & Monitoring is a new business segment for BI Animal Health and just entered in a pre-commercialization/pre-marketing stage. Several products are intended to be launched by Q4 18 and intense activities before and during the launches are needed on the marketing side. It includes Branding, Positioning, Market testing, development of marketing campaigns and deployment at country level, Communications (internal and external).
The VIE will have the key main objectives during assignment:
- Support Launch Readiness Plan: be the key go-to person coordinating all activities listed in the roadmap and support responsible people with operational needs to accomplish to each objectives and deliverables;
- Support the development of branding and marketing campaigns (including interaction with ad agencies);
- Conduct market research and market testings along side with Marketing Services colleagues;
- Be the key interface with Marketing and Competitive Intelligence colleagues on market/competitors data matters;
- Support the development and deployment of training platforms and modules;
- Support measurement of marketing KPIs and execution;
- Organize events, workshops, meetings at global level and provide support at local levels;
- Coordinate strategic Pricing activities;
- Support the development and deployment of Communication (internal and external) initiatives;
- Project management (relative to the marketing activities and strategic marketing initiatives);
- Directly support business cases building, reports and dashboards.
Profil:
- Master degree in Marketing
- Proven experience in Marketing and Product Management
- Great inter-personal and communication skills (including written)
- Strong ability to create and foster networking skills in multi-cultural environments
- Ability to work with general guidance and be autonomous on a daily basis
- Inquisitive, innovative, propositive mindset
- Project management skills
- Persistent, resilient, committment; motivated as key personal characteristics
- Entrepreneur spirit and mindset
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