Social Media Specialist/ Community Manager

Job description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

MARS CHOCOLATE SOCIAL MEDIA SPECIALIST/COMMUNITY MANAGER
Based in NYC with 1-2 trips a week working from the MCNA National Office in Hackettstown.

Mission:

Become the voice, coordination, engagement & activity manager of one of Mars Chocolate North America’s brands on social media.
Within the Mars Chocolate North America Media & Digital department, oversee and manage the social media community management and engagement strategy for one of Mars Chocolate North America’s brands.
 
Responsibilities:
1. Manage brand’s existing social communities 
2. Expand brand’s North America social presence and strategy across relevant platforms (Instagram, Snapchat, Facebook Live, Wishbone, Kik, etc)
3. Deliver a consistent social media voice for the brand that uniquely speaks to each social audience, targeting Millennial and Gen Z generations
4. Collaborate with the Brand team, internal parties (PR, Media, Legal, Shopper Marketing…) and all external agencies (Media, PR, Creative…) on establishing & maintaining the brand’s social media and engagement calendar to ensure cross-activity alignment
5. Coordinate monthly and weekly social content productions with the brand’s Social Content Creator
6. Define and implement real-time activations via daily monitoring of consumer conversations, social trends, influencers and the competition
7. Define and implement a reactive fan engagement and social influencer strategy, including UGC, advocacy and fan “surprise and delight” initiatives
8. Define and implement reactive fan dialogue and moderation strategy, featuring an active consumer service response plan
9. Work with agencies on the recommended paid social media content and social influencer strategies
10. Track weekly and monthly performance across channels

Please note that a key feature of this role is to work in active collaboration with a variety of teams: Internal (Brand team, Corporate Affairs, Media, Shopper Marketing…) and External partners (Media, PR, Creative agencies…) on coordination, activity planning, content production, approvals, moderation, crisis management, consumer service, tent pole events.

 

Minimum Qualifications:
• Bachelor of Arts
• 2+ years Social Media Community Management experience at brand or agency

 

Experience & Preferred Qualifications:
• Familiarity with culinary arts, baking, creating foodie social content and strategies
• Strong communication skills
• Fluent Spanish is a plus
• Existing social presence
• Truly passionate about social media and all things digital
• Truly passionate about the Mars Chocolate brands, with a strong desire to translate that passion on social and become the brand’s fiercest evangelist and advocate.
• A creative strategist, and team player, who thinks outside the box, can be quick to adapt, multitask, and move with the speed of social
• Strong project management and organizational skills
• Strong analytical skills, ability to translate data into clear learnings and actionable next steps
• In-depth knowledge, passion for, and understanding of social media platforms at a creative, audience and technical level

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.