Job title Consumer Insights Analyst
Location/Site VEGHEL (NL) or BRUSSELS (BE)
Bringing our vision of “WE MAKE A BETTER WORLD FOR PETS BY BRINGING TANGIBLE HEALTH BENEFITS THROUGH NUTRITION TO EACH CAT AND DOG” requires a best-in-class brand and pet owner experience. To deliver these best-in-class experiences, Royal Canin Benelux has identified the need to better understand the full 360 Pet Owner view. The Pet Owner Analyst role is to collect, utilize, manage and analyze Pet Owner data from multiple sources, both RC global and Mars, locally from our CRM/CDP or by performing consumer research. Thus creating a thorough understanding of the Pet Owner and the RC Brand and ultimately identifying insights and opportunities for short term and long term value.
What are we looking for?
· 3 to 6 years experience in Trade Marketing or Research agency
· Ability to interpret and deliver insights from various sources of data (syndicated data, ad hoc research, 3rd party sources, and 1st party data)
· Ability to transform complex data and information into simple and inspiring stories, feeding the business with the insights to deliver the objectives.
· Proactive and curious mindset
· Knowledge of PowerBI is a pre.
What would be your key responsibilities?
Collect, utilize, manage and analyze Pet Owner data from multiple sources, both RC global and Mars, locally from our CRM/CDP or by performing consumer research, to create a 360 Pet Owner view.
Transform Pet Owner Data to valuable and actionable insights to drive repeat purchase behavior online, retention digital category leadership for Royal Canin.
Closely work together with Pet Owner Experience manager and CRM manager to further optimize the Pet Owner Experience.
Drive Brand and Pet Owner Ad Hoc research agenda, including Brand tracker and Pet Owner Journey research. Responsible for managing and analyzing Brand and Pet Owner (PowerBI) dashboards."
What can you expect from Mars/ royal Canin?
The chance to develop an industry leading Consumer Experience platform with your peers
The opportunity to work with a team of passionate people that is working towards creating A BETTER WORLD FOR PETS®every day
A great employer that is focused on developing your potential to the fullest
☒Chance to work on world-renowned brands such as Pedigree, Cesar and Perfect Fit within Mars, Inc.;
☒An industry competitive salary and benefits package;
☒The opportunity to learn and develop, with industry-leading learning and development;
☒Healthcare, providing peace of mind;
☒Pet friendly offices – surround yourself with your favourite 4 legged friends daily;
"We are committed to equal opportunity employment practices.".
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