A mutually rewarding experience.
Work. Realize your ambitions. And realize there's more to being in business than just making a profit. That's the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.
Because it's never just about a single person, a single project or a single brand. It's about how you can grab everything that's within your reach here and use it to pursue mutual, long-term gain. It's about having ideas. And ideals. Being prepared to risk failure because the promise of success means we'll all be a little better off. It's that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
Do you get excited thinking about the future, evolving trends and influencing strategy at a global scale? Are you
naturally curious about the world around you? Then this role is perfect for you!
Mars Wrigley is transforming how it does business to be more digital, agile and forward looking, all the while
ensuring humans are at the heart of all of our decisions. To do this, we are building our Foresight capability led
by a dedicated and specialized team.
This role will see you leading foresight both globally and regionally, as part of the global Foresight team. This
Foresight team will collaborate together on mapping out future focus priorities and provocations for the global
Mars Wrigley business, while ensuring relevant regional considerations are captured.
Your role in China, in addition to bring cultural insights is to bring relevant technological insights to the rest of
the globe. The role will see you driving thought leadership into specific trending themes, exploring macro
forces and diving into future trends, translating the insights into actionable business plans that can be
embedded in the your region and within the global business.
The role will be based in China, reporting into a remote line manager in the US, and will collaborate with
internal and external partners to map out the opportunities, tell a powerful story that inspires the business to
• Lead regional expertise in Foresight; be familiar and comfortable speaking to the trends you see in the
markets you’re responsible for and how they relate to the global macro forces.
o Continuously look for evolving tools & methods for trends spotting, digging & communicating
o Partner with the global Foresight team, Mars Insights teams, as well as external partners to
continue to harvest knowledge, perspective and evolve our Foresight capability
o Bring curiosity and blind spots to the forefront of thought leadership forums
• Support the Global Foresight team by bringing insights from your region, with examples that bring to life
the headwinds and tailwinds that will influence the future.
• Lead deep dives into identified future priority areas to provide a holistic picture of the identified trend for
the global business, while capturing regional context.
o Deep dives can range from a focus on new ways consumers shop (e.g. emerging technology,
business models, shifting sales channels, new D2C technology) to broader purchase considerations
based on specific needs (mental healthy, healthy ageing, carbon neutral packaging),
• Influence the global and regional business through inspirational and actionable summaries of key trends
o Work with business partners to articulate future opportunities in inspiring and compelling ways
o Translate foresight into strategy: turn the “what” into “so what” to create impactful business
recommendations that can be implemented into customer, innovation and communications plans.
• Act as expert for business model innovation trends
o Ensure business model innovation trends are actionable and translated into the Mars Wrigley
strategy, innovation and brand experiences/content. Lead stakeholder conversations on areas of
1. Education & Professional Qualification
Degree in Marketing, Advertising, Journalism, Demography or Insights
Preferred: BBA or equivalent in a related field (business or social science)
7+ years’ experience working in a strategic role (eg marketing or advertising agency, media agency, Strategy,
planning or insights)
2+ years experience collaborating with a broad range of global internal stakeholders and external partners to
influence business decisions (at various levels, can be within agency or as part of cross functional team)
2+ years’ experience in managing senior stakeholders and successfully influencing decision making at the C
2+ years’ experience looking into trends, macro global forces, with an interest in understanding, predicting and
realizing future possibilities
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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