Offers “Marriott”

New Marriott

Mgr-Marketing Communications I

  • 重庆市 (重庆市中心)
  • Marketing

Job description

Posting Date Jun 22, 2022 Job Number 22104527 Job Category Sales & Marketing Location Four Points by Sheraton Chongqing Yongchuan, Changzhou East Road, Chongqing, China, China VIEW ON MAP Brand Four Points Schedule Full-Time Relocation? N Position Type Management Located Remotely? N Where timeless classics are woven with modern details. Where business meets pleasure. Where even when you\u2019re global, you can experience the local. Designed for the independent traveler seeking balance, there\u2019s Four Points. JOB SUMMARY Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. CANDIDATE PROFILE Education and Experience \u2022 High school diploma or GED; 2 years experience in the sales and marketing or related professional area. OR \u2022 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required. CORE WORK ACTIVITIES Conducting Daily Marketing Activities that Achieve Department Goals \u2022 Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions. \u2022 Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy. \u2022 Maintains, updates, and manages all web sites. \u2022 Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings. \u2022 Develops brochure and property collateral materials. \u2022 Participates in all property imaging work (e.g., signage). \u2022 Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. \u2022 Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. \u2022 Ensures consistent marketing message is communicated in all advertising and collateral efforts. \u2022 Manages marketing budget throughout year. \u2022 Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning. \u2022 Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. \u2022 Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. \u2022 Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property. Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue \u2022 Evaluates new marketing opportunities for the property. \u2022 Ensures property is represented on all quality internet sites that have the potential of providing business. \u2022 Works closely with respective Convention Bureaus and Chambers of Tourism. \u2022 Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. \u2022 Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. \u2022 Develops strategic marketing plan for property, includes group, leisure and local efforts. \u2022 Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind. Building Successful Relationships that Generate Sales & Marketing Opportunities \u2022 Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. \u2022 Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. \u2022 Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate. \u2022 Works with media buyer to plan and execute advertising. \u2022 Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. \u2022 Assists property with materials, tracking/analysis and presentations to owners. \u2022 Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed. Additional Marketing Responsibilities \u2022 Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). \u2022 Ensures that property is following all corporate marketing guidelines. \u2022 Approves all invoicing through MarrCom office. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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