Offers “Marriott”

New Marriott

Marketing Manager

  • Clearwater Beach, USA
  • Marketing

Job description

Job Number 23013494 Job Category Sales & Marketing Location JW Marriott Clearwater Beach Resort & Spa, 691 S Gulfview Blvd, Clearwater Beach, Florida, United States VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? N Position Type Management Planned to open Spring of 2023, the JW Marriott Resort & Spa Clearwater Beach Tampa will be a premier beach front resort situated on the #1 beach in the US. An element that adds to the property\u2019s exclusivity is its private beach spanning over 250 feet. Resort amenities will include a spectacular roof top pool & bar located on the 11th floor, full-service luxury spa, over 11,000 square feet of premier event space, fitness center and an ocean-front destination restaurant. Located at the most southern tip of Clearwater Beach all guests and residents will enjoy beautiful views of the Gulf of Mexico and the Intercoastal waterway from their private balconies JOB SUMMARY Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested. CANDIDATE PROFILE Education and Experience Required: \u2022 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred OR \u2022 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred. CORE WORK ACTIVITIES Marketing and Digital \u2022 Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s). \u2022 Cultivates partnership with and active participation in demand generation strategy development (SMR). \u2022 Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance. \u2022 Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines. \u2022 Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns. \u2022 Partners with Revenue Management to develop and execute promotional strategy. \u2022 Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution. \u2022 Supports group lead generation efforts. \u2022 Runs, reviews, analyzes and clearly articulates to stakeholders\u2019 key reports and adjust strategy accordingly. \u2022 Manages internal and external partners to verify deliverables are executed to support hotel strategy. \u2022 Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites. \u2022 Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency. Content Management \u2022 Sets overarching messaging strategy for hotel/group of hotels aligned with positioning. \u2022 Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems). \u2022 Manages photography distribution including search photos, pre-arrival photos, and photo gallery management. \u2022 Creates landing pages and Discovery Pages to enhance content, as applicable. \u2022 Manages guest communications (e.g. confirmation, pre-arrival, etc.). Partnerships and Public Relations \u2022 Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS). \u2022 Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels. \u2022 Manages PR agency, if applicable, or internal PR messaging. \u2022 Manages execution of PR events and promotions. Outlet and Ancillary \u2022 Manages outlet marketing opportunities on third party and local partner sites. \u2022 Defines in-house F&B programming in partnership with F&B Director and manage execution. Social Media \u2022 Develops and implements social strategy. \u2022 Manages paid social media budget and strategy. \u2022 Assists in reviewing social media content calendars and collect local area and property events. General \u2022 Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc. \u2022 Measures and communicates success of campaigns and digital performance using relevant reports tools. \u2022 Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives). \u2022 Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process. \u2022 Completes other reasonable duties as requested by leadership. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law. Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels. Marriott Hotels, Marriott International\u2019s flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel. JW Marriott is part of Marriott International's luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you\u2019re happy, our guests will be happy. It\u2019s as simple as that. Our hotels offer a work experience unlike any other, where you\u2019ll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That\u2019s The JW Treatment™.

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