Food & Beverage Marketing Manager

Job description

Are you ready to elevate your food and beverage marketing campaigns? An exciting opportunity awaits you to infuse your creativity and innovative spirit into crafting exquisite social media strategies and unforgettable event planning. Let's redefine hospitality with tantalizing culinary experiences and bespoke activations that captivate and engage our audience!

Job Summary 

Marketing Communications & Business Development Activities

·  Formulate marketing and promotional strategies to continue to strengthen the hotels F&B brands
·  Create values to guests through specific campaigns driving revenues to each individual outlet
·  Develop and consolidate an annual communications plan with specific goals and budgets for all restaurants with specific action plans to support hotel’s overall F&B goals
·  Act as a strategic partner with the business units’ stakeholders to understand their needs to design and execute appropriate promotional programs or tactical actions
·  Develop and nurture existing and new F&B distribution channels covering local and oversea brand exposure
·  Analyze and evaluate effectiveness of on-going promotional channels, setting KPIs for future collaboration projects
·  Prepare monthly performance reports outlining area of improvement and or new business action plan
·  Work with Marcom team to contribute creative stories, experiences and ideas to generate interest, followers translating into commercial values
·  Conduct regular updates, competitor analysis, and marketing research and stay up-to-date with market intelligence, trends to stay ahead and being competitive
·  Develop and build strong distribution partners (ie Dining City, Klook, OTL, etc) increasing both audience reach and awareness
·  Find & develop potential partnership ie Airline, credit card companies, luxury brands for tactical promotions and brand building

Managing Communication Activities

·  Work with the DOSM, DOFB, and Marcom team to identify F&B creative campaigns and or media plans
·  Optimize hotel’s available channels ie 7Rooms, in-house communication channels promoting F&B activities
·  Collaborate with Marcom team ensuring our distribution channels are constantly updated with latest F&B promotion, fresh contents, and or stories 

Managing Direct Marketing Activities

·  Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
·  Assists the DOSM in the planning, implementation and tracking of electronic marketing activities.

Job Requirement

·  University Graduate with discipline in Food & Beverages, Hotel Management, or related fields.
·  Minimum 3-year manager / supervisor experience gained from F&B marketing communications, F&B operations or related preferably from a luxury hotel with multiple outlets or from independent restaurant group
·  Great communication and negotiation skill, proactive, independent and able to work under pressure.
·  Good command on both spoken and written English and Chinese.
·  Conduct regular updates, competitor analysis, and marketing research and stay up-to-date with market intelligence, trends to stay ahead and being competitive
·  Develop and build strong distribution partners (ie Dining City, Klook, OTL, etc) increasing both audience reach and awareness
·  Find & develop potential partnership ie Airline, credit card companies, luxury brands for tactical promotions and brand building

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Personal data collected will be used for recruitment purpose only. Applicants not hearing from us within 6 weeks from the date of advertisement may consider their application unsuccessful.

Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.