F&B Assistant Marketing manager

Job description

**Must have Japanese citizenship or Eligible work in Japan permit holder

POSITION SUMMARY

The role reports to Director of Marketing & Communication, and coordinate with the Food & Beverage department in increasing sales for Restaurants & Bar through building events, promotions and loyalty campaign.

この役割はマーケティングおよびコミュニケーション部門のディレクターに報告し、レストランやバーの売上を増加させるために、イベント、プロモーション、ロイヤルティキャンペーンを通じてF＆B部門と連携します。

CANDIDATE PROFILE  

Education and Experience
•    High school diploma above
•    2 years minimum experience on marketing in hotel, restaurants or food and beverage related industry preferred.

CORE WORK ACTIVITIES

•    Conduct research of restaurant and competitor set to provide feedback to FB executives to shape the unique selling point and success of the restaurants and bars.
•    Actively engage into media and influencers to increase exposure for the restaurants and bar.
•    Support the FB executives in creating brand events that will strengthen restaurant & bar marketing positioning / reputations.
•    Work closely with FB executives and Chefs to align marketing efforts with overall business goals. 
•    Ensuring up-to-date Menu and Contents on respective channels.
•    Explore loyalty partnerships with business partners to increase sales channels.
•    Work with marketing team to create brand collaborations with Westin’s products.
•    Ensure success for campaigns and promotions execution.

Monitor KPI's, report monthly at each restaurant, and prepare periodic reports summarizing monthly marketing activities.
MANAGEMENT COMPETENCIES 
Leadership
Managing Execution
Building Relationships
Generating Talent and Organizational Capability 
Learning and Applying Professional Expertise
•    Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
•    Business Acumen - Understands and utilizes business information to manage everyday operations.
•    Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
    o    Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
    o    FB concepts and local market  - good understanding of the restaurant and bar, and the local market. 
    o    Sales Ability:  Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
    o    Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
•    Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
   o    Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
   o    Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
   o    Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
   o    Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
   o    Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​team, and  become  the best version of you.