Director of Marketing- The Cape Town EDITION (Pre-Opening)

Job description

The Cape Town EDITION | V&A Waterfront

Opening in 2026, The Cape Town EDITION will introduce contemporary luxury lifestyle hospitality to the iconic V&A Waterfront. Located on Quay 7, the hotel will feature 142 guestrooms, including six serviced apartments, and will operate under an international management agreement.

Developed through the partnership between Marriott International and legendary hotelier Ian Schrager , EDITION Hotels are defined by refined design, deeply personalised service, and vibrant social energy—each property reflecting the culture and creative spirit of its destination.

The Cape Town EDITION is poised to become one of the city’s most influential culinary, social, and lifestyle destinations.

Role Overview

The Director of Marketing is responsible for the development, execution, and optimisation of all marketing strategies that support the property’s revenue, positioning, and brand objectives.

Partnering closely with the Vice President of Sales & Marketing , General Manager, and Commercial leadership team, this role leads integrated marketing initiatives across digital, partnerships, communications, and demand generation. The Director of Marketing ensures brand integrity, drives topline performance, and translates insights into impactful, measurable campaigns.

Key Responsibilities Marketing Strategy & Planning

·  Develop and execute the annual marketing strategy and budget in alignment with hotel business priorities
·  Partner with the VP of Sales & Marketing and Revenue Management to deliver integrated, cross‑functional topline strategies
·  Lead repositioning and brand pull‑through initiatives in partnership with Area and Regional teams
·  Act as brand guardian, ensuring all marketing communications reflect EDITION brand voice and standards
·  Reconcile marketing spend monthly in partnership with Finance to ensure forecast accuracy and ROI
·  Digital Marketing & Demand Generation
·  Own and execute the digital marketing strategy across the hotel website, third‑party platforms, and social media channels
·  Develop and manage SEO strategy in collaboration with Marriott Digital Services or external agencies
·  Oversee OTA marketing strategy and media investments in partnership with Revenue Management
·  Drive direct and group lead generation initiatives aligned with commercial objectives
·  Ensure up‑to‑date, compelling visual and content assets through owned photoshoots and asset development
·  Campaign Performance & Analytics
·  Oversee execution of all marketing campaigns, initiatives, and collateral to maximise revenue impact
·  Analyse campaign performance, digital trends, and market insights to inform ongoing optimisation
·  Prepare and present clear, data‑driven marketing performance updates to the General Manager, commercial leaders, and Ownership
·  Adjust strategies swiftly based on performance, market shifts, and emerging opportunities
·  Communications, PR & Partnerships
·  Develop and lead the Public Relations strategy, including key messages, pitch angles, and target audiences
·  Manage PR agencies or oversee direct PR activity where applicable
·  Identify and activate incremental marketing opportunities through partnerships, third‑party platforms, and destination organisations
·  Build and maintain strong relationships with internal stakeholders, media partners, and regional marketing teams
·  People Leadership & Team Development
·  Lead, coach, and develop the property marketing team to deliver high‑impact results
·  Recruit, onboard, and performance‑manage marketing associates
·  Conduct performance reviews, provide regular feedback, and support career development
·  Address employee relations matters in line with company policies and procedures

Candidate Profile

Diploma or degree in Business Administration, Marketing, Sales, or a related field, or equivalent professional experience

Experience in hospitality marketing, sales, or a comparable commercial environment; luxury or lifestyle experience preferred

Proven ability to lead integrated marketing strategies that drive revenue and brand positioning

Strong analytical, communication, and stakeholder management skills

Demonstrated experience leading teams and managing external partners or agencies

Additional Information

Full‑time, on‑site role based at The Cape Town EDITION , V&A Waterfront

Candidates must have the legal right to work in South Africa

In line with our Employment Equity objectives, preference may be given to candidates who contribute to workforce representivity

 

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.

But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

 
We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.