Position: Merchant, Illusion
Department: Victoria’s Secret Lingerie
Reports To: VP Merchandising, Bras
The Merchant helps to develop a book of business’ strategies and seasonal assortment plans based on a detailed knowledge of the brand, intimate understanding of the customer, and studied appreciation of the competition and overall market place. He/she critically evaluates the assortment and reacts to in-season performance/trends and translates to future seasons. The Merchant demonstrates a comprehensive understanding of the connection between financial strategies and related merchandise objectives. He/she collaborates directly with various cross-functional teams to ensure execution of one brand vision. The Merchant must possess strong leadership skills as he/she is ultimately responsible for driving the cross-functional communications and motivating the team to be customer-focused, curious and collaborative.
Leadership and Strategy
Align book of business strategy with total store strategy and drive VSL growth.
Ensure strategy and assortment execution align with constantly changing customer demands through a detailed understanding of sku level performance, market distortions, and seasonal builds.
Drive category business with “out of the box” thinking that connects financial trends and market/store insights.
Lead day-to-day communication and alignment between all members of the cross-functional team.
Partner with Production and Planning to influence sourcing/speed initiatives and ensure execution.
Ensure strategic alignment between business channels in order to protect and deliver a one brand experience.
Leverage relationships with store partners and customer insights to develop strategies, drive growth and execute a well-told story.
Accountable for sales and margin targets for a book of business.
Develop lineplan architecture by season and ensure seamless execution at all developmental and financial milestones.
Understand product life cycle, trends and financial data at the category level in order to manage in-season opportunities and drive growth.
Partner with deployment and demand forecasters to maximize sales, recognize nuances and dig into opportunities.
Maximize margin targets through assortment architecture and product knowledge.
Review and approve assortment investments and recommend action plans.
Identify financial trends and maximize them based on store and customer preference.
Work with partners (design, sourcing, production) to create and execute product details that correlate with the positioning of the brand, trend and margin growth.
Maximize customer experience by driving execution of all sales education, marketing and visual requests for the product category (pre-season and in-season).
Be the expert of the competitive environment and use knowledge to positively impact results on a book of business.
Identify product voids/white space opportunities through intimate understanding of the customer in order to strengthen the overall assortment.
Train, motivate and develop team to ensure effective performance and growth through consistent on-the-job training.
Act as a role model within the company by coaching and teaching team members to work together and remain focused.
Manage a minimum of one direct report.
College degree or equivalent experience
3 – 5 years in retail buying organization with 1 – 2 years of management experience
Successful track record for high volume or complex business growth and bottom line results
Demonstrates effective leadership skills, shopkeeper mentality and strategic thinking
Ability to be a team player and to foster a commitment to team work among other associates
Intimate understanding of competition, target customer and brand specific fashion trends
Ability to adapt well to diverse audiences and environments
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.