Programmatic Advertising Trader

Job description

About the job: Programmatic trader will be in charge of the DSP and ad tech operations of all campaings for all brands, reporting to Head of precision advertising, under Media director supervision. Trading desk ops will be around 80% of the time, being responsible to:

Platform Management:

·  Consultancy and support to brands in implementing programmatic advertising in their campaigns.
·  Help brands translating their campaign objectives into a programmatic advertising brief, including relevant audience segments, digital advertising journeys, consumer data pools and activation techniques,
·  Pilot new features from ad technologies
·  Focus on automation
·  Identify opportunities for media efficiency savings.

Campaign activation:

·  Responsible to ensure the best set up to programmatic campaigns (golden rules)
·  Execute and run campaigns on programmatic
·  Being able to reach digital media goals and targets.
·  Combine data analysis and optimization strategies for campaigns.
·  Build the right process to optimize digital media campaigns
·  Consistently monitor and analyze campaigns to ensure full delivery and performance expectations.
·  Being part of reporting decisions and defining the correct KPIs per each campaign.
·  Admin. Management for all digital paid media platforms.
·  Support performance analysis.
·  Identify unique reach cross-device and platform
·  Ensure compliance with international activation rules (frequency, formats, viewability,…)

Upskilling:        

·  Mentor digital teams in Brands
·  Collect and codify guidelines, strategies and best-practices
·  Train the teams locally to upgrade the understanding of marketing teams of the platform.

Experience

Programmatic trader expert at performance agencies.
5+ years in digital advertising; at least 3 years executing programmatic campaigns (e.g., 2 years working as trading desk specialist)
Knowledge and skills in trafficking.


Skills

Technical skills

5 years of professional experience.
Ability to evaluate, process and visualize large datasets.
Numerical and Analytical experience.
Intermediary experience in Real Time Bidding using Demand Side Platform technology.
Proven ability to work with and influence cross-functional teams.
Manage the right set up in DV360.
Capitalizing the ownership of all the Analytics platforms such as: CM360 reporting & attribution, GA360,…
Ability to effectively translate strategic marketing objectives into programmatic buying campaigns
DSP and programmatic media buy expertise
Strategic planning and media effectiveness
Personal skills:Strong communication skills – in particular, proven ability to communicate & translate technical knowledge to a range of audiences, including brands, corporate leadership, technology partners, and agencies
Combine analytical and strategic thinking skills with marketing knowledge
Strong project management skills (e.g., building & rigorously tracking work plan)
Ability to work effectively with multiple teams in complex environment

Qualifications

Bachelor's degree in business, marketing, advertising, science, economycs…
High English level spoken and written
Certification in or extensive hands-on experience with DSPs (DoubleClick, Turn, or TubeMogul), DMP (Neustar, Krux, or Adobe), or Google (Google Ads)