Digital Assistant Manager - Employer Branding
Hammersmith (Greater London) HR / Training
Job description
Digital Assistant Manager – Employer Branding
Based: L’Oréal UK
Location: Hammersmith
Duration: 1 Year Fixed Term Contract
ROLE DESCRIPTION
You will be responsible for managing social media for L’Oréal UKI working across the 35 brands within the L’Oréal portfolio, ensuring that L’Oréal maintains and grows its reputation as an employer of choice in the UK and Ireland.
Principal accountabilities could include:
· Partner with Talent Acquisition, Corporate Affairs and the global employer branding team to deliver the UKI employer branding strategy
· Build an online presence in line with our strategy through available channels (e.g. careers website, corporate Instagram, Facebook, Twitter and LinkedIn
· Research and create best practice presentations on new digital initiatives such as new channels and platforms
· Create and promote innovative social media marketing campaigns tailored to ato drive traffic to careers site and job postings
· Identify key stakeholders and build relationships across the business to understand employer branding needs, create a robust content calendar and create social media campaigns
· Become the expert in how to use our social listening platforms, including NetBase and Spinklr, to produce regular insights on channel performance, campaign performance and social trends
· Conduct competitor benchmark analysis and monitor competitor campaigns
Job Requirments
· ·A media/digital enthusiast who delivers quality content and has a strong following on their own social channels
· ·Keen and demonstrable interest in social media marketing and trends
· ·Understanding of both paid and organic social media marketing campaigns
· ·Creative with an eye for social media campaign design and usability
· ·Awareness of the general recruitment process and the ways that employer branding, social media and recruitment marketing can impact the candidate experience and recruitment campaign results
· ·Demonstrate an ability to manage projects, focus on achieving objectives, adjust priorities, manage time and follow up on actions
· ·Ability to build strong relationships with stakeholders across the business