Offers “Kering”

43 days agoKering

ALEXANDER MCQUEEN Performance Marketing Coordinator

  • UNITED KINGDOM
  • Teaching

Job description

Summary
Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

Job Description

We are currently seeking a enthusiastic  Performance Marketing Coordinator who will report to the Performance Marketing  M anager  and be part of our dynamic eBusiness  Omni  team.   

 

Your Opportunity:  

You will be working with multiple internal and external stakeholders, globally and regionally, playing a crucial role in supporting the planning, management and measurement of our traffic acquisition channels, whilst helping to drive the brand’s online strategy.  

 

How you will contribute  

· 
Support the strategy, management, measurement, optimization, and reporting for all our acquisition driving channels, including PPC/SEM, Google Shopping, Social Ads, Affiliate & Email marketing. 

· 
Affiliate liaison: Help to identify, recruit, and onboard new partners, as well as coordinating our existing partners to ensure progress towards goals and identify ways to generate incremental revenue for the business. 

· 
Help to manage the SEO activities through continuous onsite optimization, ensuring that all activity is localized and aligned with brand guidelines.  

· 
Collaborate with partners on any necessary tech & creative requirements, including tracking setup. 

· 
Working closely with our e-merchandising team to identify new product additions, top sellers and priorities, pre-orders, and stock availability for optimum performance marketing activity. 

· 
Maintain monthly performance marketing budget reports with the support of the Performance Marketing Manager. 

· 
Develop a strong working relationship with CRM, Brand and Social Media teams to support our e-commerce business in the most optimal and 360 way 

· 
Help to identify key trends and areas of optimization along the marketing funnel, focusing on improving our key KPIs (CTR, CVR, AOV, ROAS). 

· 
Working with the Product team to connect our marketing roadmap and providing requirements & tracking product features. 

· 
Working closely with the Group to help maximize the use of global tools to drive improved performance. 

 

            Sales and reporting  

· 
Produce regular daily/weekly/monthly reports on marketing and onsite KPIs 

· 
Produce ad-hoc channel reports to analyse the performance of digital marketing to identify opportunities and reduce inefficiency.

· 
Contribute to post-campaign analysis decks for all key launches and trading periods 

 

Your Skills and Experience

· 
A highly analytical approach with an ability to critically evaluate new ideas and information. 

· 
Experience delivering marketing campaigns 

· 
Strong communication skills 

· 
The ability to plan and manage multiple activities effectively 

· 
Previous experience with GA 360, Salesforce and Excel is highly desirable 

· 
Passion about e-commerce marketing and keen to learn and develop your career in this area 

 

Why work with us?  

This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.  

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

Job Type
Regular

Start Date
2021-03-15

Schedule
Full time

Organization
Alexander McQueen Trading Limited

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