Trade Marketing Manager (ACH)

Job description

Johnson & Johnson Vision Care is the contact lens division of the largest and most comprehensive manufacturer of healthcare products in the world. In 20 years Johnson & Johnson Vision Care has established itself as the world leader in contact lenses and its ACUVUE® brand is currently the No. 1 selling lens in the world, distributed in over 70 countries worldwide.

Trade Marketing Manager ACH

Role purpose
Development and execution of strong customer marketing plans for Key Accounts in ACH as well as management of the performance of a given market segment within the ACUVUE® portfolio in DACH by developing and executing a strong plan to achieve the identified business objectives.

Main responsibilities

External Management

·  Understand market, category, brand and customer dynamics in ACH
·  Use category insights to identify customer opportunities
·  Understand the wearer map for the channel and customers (movement of new wearers, drop outs, switchers)
·  Understand key customers overall strategy and the role of contact lenses
·  Understand key customers current and targeted wearers
·  Understand key customer needs and motivations to be able to develop a targeted marketing strategy
·  Measure the impact and ROI of customer initiatives
·  Demonstrate a clear financial opportunity in all customer proposals
·  Respond and follow up in a timely manner any marketing related customer enquiries by post, telephone, e-mail or personal visits.
·  Maintain comprehensive, accurate and up to date product and clinical knowledge
·  Formulate segment strategy for DACH and create annual plan to deliver it
·  Execute communication campaigns as well as consumer promotions including the management and delivery of messaging and their deployment through media and PR
·  Establish success criteria for all activities and measurements against specific KPIs
·  Management of external agencies
Business Planning

·  Create, agree and implement strategic plan for DACH designed to reach segment goals
·  Plan and implement marketing activities within agreed budgets, sales volumes, values and KPI's
·  Plan and execute new product launches within agreed time plan, defined targets and KPI's
·  Efficient budget allocation and monitoring
Internal Management

·  Analyze customer goals, needs and target groups together with Key Account Manager ACH or Commercial Manager ACH to identify and create targeted marketing plans and activities for the key customers
·  Teamwork as part of a cross functional team with key stakeholders in the local country marketing and EMA franchise marketing teams
·  Provide feedback and market knowledge to team
·  Managing and exceeding the needs of the JJVC business must be driven by CREDO and be fully compliant with regulatory and HCC requirements
Administration

·  Appropriate administration, budgeting, monitoring, reporting, and communication.
Development :

·  Attend trainings to develop the relevant knowledge and skills to increase awareness & techniques to improve performance

Desired profile

Essential

·  University degree
·  2 years of sales experience
·  2 years of marketing experience
·  Analytical and numerical skills
·  Tactical and long-term thinking
·  Excellent clinical and product knowledge
·  Excellent written and oral communication skills
·  Excellent project management skills
·  Good interpersonal skills
·  Priority setting
·  Very good English skills and fluent in German, French is an advantage
·  Driving Licence
·  PC Literacy
Preferred

·  MBA
·  Financial understanding
·  Consumer goods and professional marketing experience
·  Strong understanding of the market, category and customer dynamics to drive the ACUVUE brand
·  Italian language
We are offering you a multifaceted challenge in a dynamic, international environment with attractive terms and an excellent infrastructure. Have we piqued your interest? We look forward to receiving your application. Apply today here.