Watson Data Platform – Global Portfolio Marketing Manager

Job description

IBM is seeking a Portfolio Marketing Manager for IBM Systems on our Performance Marketing team. We are looking for a prolific and talented content creator to write and produce various projects and blog regularly, to expand our company's digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity and attention to detail.

• Create 1-2 resources each month to drive leads, trial users, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).
• Blog on an ongoing basis to attract site visitors through search, social, and our email subscribers.
• Grow our trial user base by providing them regular, helpful content that's in-tune with their needs.
• Collaborate with designers, developer advocacy, offering management, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

DPT-1

Auto req ID

93586BR
Required Education

Bachelor's Degree
Role ( Job Role )

Marketing & Communications Operations Professional
State / Province

MASSACHUSETTS
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

CHQ/OTH
Preferred Education

None
City / Township / Village

BOSTON
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3+ years of experience B2B and B2C content creation at an agency or in-house for a startup.
Country

United States
Preferred Technical and Professional Experience

·  NA
Secondary Job Category

Demand Programs
Eligibility Requirements

None
New Collar Role

No