Watson Data Platform - Global Campaign Manager
Boston (Suffolk County) Bachelor's Degree Marketing
Job description
At the intersection of cloud and cognitive, it all comes down to data. Organizations, people, disciplines, and technology need to come together to manage their data and deliver better outcomes. IBM Watson Data Platform, the industry's first platform to integrate all data types for AI-powered decision-making, helps organizations and different data-driven professionals address these new needs. This platform automates the intelligent deployment of data products on the IBM Cloud. It provides one environment for collaboration for everyone in an organization, an ecosystem of partners, and the DataFirst engagement model.
In this role, you will develop integrated campaigns that attract new customers, cross-sell to existing customers, and progress pipeline to deliver results. The Campaign Manager will specialize in campaign management, digital strategy, and execution—and be someone who is ready to drive transformation in a high energy environment.
This person will work closely with the broader Watson Data Platform marketing team and Digital Sales teams. This person will also lead the relationship with several key agency partners.
• Develop and execute highly targeted, integrated multi-channel awareness and demand generation campaigns with a sharp focus on digital channels
• Measure and report performance of digital marketing campaigns; assess against goals - return on investment (ROI) and key performance indicators (KPIs)
• Apply KPIs, analytics, and insights to better profile, target, and retarget prospects; drive continual optimization of campaign performance
• Partner with diamond team, agency, digital/web, and social teams to develop a digital strategy that engages the target audience and ensures marketing objectives are strategically aligned across the buyers' digital journey
• Interlock with global geography, profession, and industry teams to ensure successful campaign adoption and execution
• Work collaboratively and effectively with all levels of management and staff within the organization
Must have the ability to work in the US without current/future need for IBM sponsorship.
Do work that matters.
Discover your true potential.
Be yourself.
DPT1
Auto req ID
93584BR
Country
United States
Required Education
Bachelor's Degree
Role ( Job Role )
Marketing & Communications Operations Professional
State / Province
MASSACHUSETTS
Primary job category
Marketing & Communications
Contract type
Regular
Employment Type
Full-Time
Is this role a commissionable/sales incentive based position?
No
Travel Required
Up to 10% or 1 day a week
IBM Business Group
WatsonCustEngag
Preferred Education
None
City / Township / Village
BOSTON
EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise
· 3+ years of experience in a campaign management or project management role
Country
United States
Preferred Technical and Professional Experience
· NA
Secondary Job Category
Demand Programs
Eligibility Requirements
None
New Collar Role
No