Watson Data Platform - Global Campaign Manager

Job description

At the intersection of cloud and cognitive, it all comes down to data. Organizations, people, disciplines, and technology need to come together to manage their data and deliver better outcomes. IBM Watson Data Platform, the industry's first platform to integrate all data types for AI-powered decision-making, helps organizations and different data-driven professionals address these new needs. This platform automates the intelligent deployment of data products on the IBM Cloud. It provides one environment for collaboration for everyone in an organization, an ecosystem of partners, and the DataFirst engagement model.

In this role, you will develop integrated campaigns that attract new customers, cross-sell to existing customers, and progress pipeline to deliver results. The Campaign Manager will specialize in campaign management, digital strategy, and execution—and be someone who is ready to drive transformation in a high energy environment.

This person will work closely with the broader Watson Data Platform marketing team and Digital Sales teams. This person will also lead the relationship with several key agency partners.

• Develop and execute highly targeted, integrated multi-channel awareness and demand generation campaigns with a sharp focus on digital channels
• Measure and report performance of digital marketing campaigns; assess against goals - return on investment (ROI) and key performance indicators (KPIs)
• Apply KPIs, analytics, and insights to better profile, target, and retarget prospects; drive continual optimization of campaign performance
• Partner with diamond team, agency, digital/web, and social teams to develop a digital strategy that engages the target audience and ensures marketing objectives are strategically aligned across the buyers' digital journey
• Interlock with global geography, profession, and industry teams to ensure successful campaign adoption and execution
• Work collaboratively and effectively with all levels of management and staff within the organization

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

DPT1

Auto req ID

93584BR
Country

United States
Required Education

Bachelor's Degree
Role ( Job Role )

Marketing & Communications Operations Professional
State / Province

MASSACHUSETTS
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

WatsonCustEngag
Preferred Education

None
City / Township / Village

BOSTON
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3+ years of experience in a campaign management or project management role
Country

United States
Preferred Technical and Professional Experience

·  NA
Secondary Job Category

Demand Programs
Eligibility Requirements

None
New Collar Role

No